What is Katerra? Katerra Review

Katerra is founded

Katara is a four-year-old company founded by prominent tech investors Michael Marks and Jim Davidson and real estate developer Fritz Wolff.

Katerra Features

Katerra relies on the prefabricated construction process, which not only allows Katerra to quickly recover funds, but also improves the quality of house construction. For example, a single-family house would take a year to build in the traditional way, but Katerra can complete all the construction within a month.

The company manages the building and the people inside it, from architectural design to labor management and renovations, all the way through the entire process. Therefore, Katerra is a one-stop building management platform for companies that want to build a new building but feel uncomfortable hiring a variety of construction companies to handle different parts. Companies don't need to use all of Katerra's services, but they provide services for the entire life cycle of the building.

LOGO Brand

In 2019, the well-known design agency Pentagram redesigned the brand image for Katerra, including a new LOGO, icon, promotional materials, packaging, environmental graphics, as well as websites and digital applications.

The new LOGO is inspired by unique and patterned basic systems, such as tree rings, urban grids, topographic line structures, and fingerprints. These elements are incorporated into the lines radiating from the letter "K", and the ends of the lines are cut at an angle, closely linking the company's standardized and customized characteristics.

Katerra Financing

In January 2018, SoftBank's Vision Fund led an investment in US construction technology company Katerra, raising US$865 million.

In January 2019, Katerra completed its Series E financing with a total amount of US$700 million, led by SoftBank capital.

References

• 1. SoftBank leads $865 million investment in smart building startup Katerra: Tencent Technology [cited on 2018-01-24]