Walmart partners with ROBLOX to find young buyers in the virtual world!

Walmart is entering the virtual world with two experiences (Walmart Land and Walmart's Universe of Play), and debuting on the online gaming platform Roblox. This is Walmart's first foray into the virtual world, and includes a toy airship, a music festival with popular artists, a series of games, and a virtual goods store "verch" that meets customer needs. In Walmart. Stores and your website. On "verch", consumers can find all the products that are available in Walmart stores or Walmart.com. This helps Walmart attract a younger generation of buyers in the virtual world.

It can be seen that Walmart is trying new ways to attract shoppers because consumers' purchasing behavior has changed a lot in the post-epidemic era, and social media, applications and gaming sites have stimulated consumer interaction.

Walmart has also hosted live shopping events on TikTok, Twitter and YouTube. It has partnered with Meredith, the media company that owns Allrecipes, Parents and Better Homes & Gardens, to create meal recipes. It has also launched an augmented reality tool on Pinterest that allows shoppers to see what furniture or decor will look like in their own homes.

William White, chief marketing officer of Walmart, said that Roblox will serve as a testing ground for Walmart, as it focuses on the popularity of the Metaverse among the younger generation, especially the Generation Z consumer group under the age of 25.

Walmart also quietly applied for Metaverse-related brands earlier this year. Some brands have expressed interest in making or selling virtual goods and offering virtual currencies and non-fungible tokens, or NFTs, to users. But whether Walmart will use these trademarks has not yet been revealed.

Walmart said it will not make money from its current partnership with Roblox through its immersive experiences. Players can earn tokens and other rewards for using virtual goods on Roblox. But Walmart could increase sales in the future by charging brands fees or by increasing visits to physical or online stores through virtual visits.

Roblox's market value reaches $21.2 billion

Roblox attracted many new users during the pandemic and went public last year. The gaming platform's daily active users have grown from 32.6 million in 2020 to more than 52 million. It is most attractive to children and teenagers, indicating that it is attracting users from a wider age range.

It is learned that most of the platform's revenue comes from in-app purchases, and it is currently testing online advertising and plans to promote the advertising business more widely next year. Roblox has a market value of approximately $21.2 billion, but its stock price has fallen nearly 66% so far this year.

Editor ✎Estella/

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