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The closer Prime Day gets, the more turbulent the platform becomes. From the continuous second-instance scanning and account review, to the frequent bugs such as "0 yuan purchase" and coupon error reporting, to the multiple cost sieges such as FBA warehouse explosion and freight surge, Amazon sellers' recent road to preparing for the big promotion can be described as "overcoming difficulties at every level". Although the big sale is now just around the corner, there are still many challenges on the road to the finish line. Following the second-instance, variant violation and other number scanning storms, a large number of sellers have encountered new types of connections recently.
As we all know, Amazon has strict account security audits. The same brand authorization, consistent ASIN or product information, or using the same device or network to log in may all lead to the account being judged as linked and banned. Just recently, a large number of sellers reported that since June 14, Amazon has once again experienced a wave of account bans, and the "culprit" is not the common factors mentioned above, but is related to financial instruments. "I was scanned in three stores, and the physical examinations were all financial." "This time it's real. We've been tricked." "There seem to be quite a lot of cases these days. There have been rumors before. The "financial" written on the medical report of the cause of death should refer to the collection of money." According to the medical examination report received by the seller, the determined association is mainly related to two important factors: financial instruments and mobile phone numbers. Among them, mobile phone number association is relatively common and is a common key factor in the same account registration information.Financial instruments are more special, that is, different stores are bound to multiple payment sub-accounts, and the funds are eventually transferred to the same payment account. Now Amazon traces and analyzes the flow of funds and the final destination of the funds. Once it is determined that the funds flow into the same payment account, that is, "one-to-many centralized collection" , Amazon will determine that there is a connection between the accounts. One seller said: "Many sellers use one payment account to open many sub-accounts for centralized payment collection, which means that the cardholders are the same, including virtual cards. Even if the card numbers are independent, it is possible that the cardholders are the same person, which led to this large-scale financial instrument association." Another senior seller revealed that Amazon will share account information with sellers through the PSPP program. In addition, during the video verification process, auditors will also require the payment account to be opened to view the information. Therefore, the bound store records and withdrawal records are shared with Amazon. Once any store is deactivated, Amazon will track the sub-account to query the parent account to verify whether there is a related fact. As early as last year, there were many rumors in the industry that Amazon would strictly investigate payment collection, but in the end, nothing came of it. Some sellers also suspected that there was no definite evidence for this incident, and that the service provider might be deliberately "setting the tone". However, many sellers said they have received warnings from their business managers recently. "Two senior Amazon managers came this month and stressed that this is risky. The main problem is that if Amazon asks you to provide your payment account information, you will see a string of sub-accounts below. Now we need to prepare one payment account for each store." In response to the above situation, sellers must first carefully check whether the associated account is recognized, change the payment account of the associated store, and finally submit a POA to appeal to Amazon. Sellers who have not yet encountered related account blocking also need to take timely preventive measures, that is, the name of each payment account is separated and corresponds one-to-one with the store to improve the overall security of the store. In general, Amazon will clean up a number of illegal accounts during each big promotion to purify the platform's business environment. Therefore, sellers do not need to be overly anxious. They can get through it safely by reading the platform's regulations and abiding by the compliance operating guidelines.
Recently, there have been continuous incidents of number scanning, system bugs, and warehouse explosions, as if they were "warming up" for the upcoming membership promotion. However, what puzzles many sellers is that although it has been officially announced that Prime Day will be held in July, the specific date has not yet been set. Today, Amazon Global Store officially announced that the 10th Amazon Prime Day will be held worldwide from July 16 to 17, and this year's Prime Day will cover multiple locations around the world, including Australia and Austria. In addition, Amazon has also launched a number of innovative tools and preferential policies in brand building, logistics warehousing, and operations. However, in fact, many sellers have guessed the specific date of Prime Day before this: the flash sale page in the backend of the US site cannot be reported from July 15th to 21st, and an error will be reported if the dates are combined from 16th to 17th. ▲ The picture comes from Zhiwubuyan I still remember that during Prime Day in 2023, Amazon Prime members purchased more than 375 million items worldwide, and the first day of the event set a record for the highest single-day sales in Amazon's history. Although the date has now been finalized, sellers have mixed feelings about the upcoming Amazon Prime Day: Is this year’s Prime Day worth looking forward to? Some sellers have high expectations for Prime Day. On the one hand, the promotion effect of Prime Day last year was quite ideal, and the huge traffic stimulated by the big promotion helped the products to quickly open up the market; on the other hand, the continuous sluggish order situation in recent months has made many sellers complain bitterly, and they all hope to achieve a bottom-up rebound during the big promotion. However, many sellers are pessimistic about this - the market continues to intensify, and even if there is a surge in orders during a big promotion, it is just a false prosperity under extreme price wars: "It feels like a fake carnival, just for self-entertainment, losing money to gain publicity." "We are going to sell at the cost price. If we don't, there will be no orders. Last year, the impact of TEMU was quite large. This year it may be even greater." "It's too difficult to do. I have to apply. The market is down and everything is shrinking. I can't make any money by adding discounts even though I'm selling it cheap." However, regardless of whether the boosting effect of Prime Day is higher than expected, participating in promotional activities is not a choice for most sellers, but a must: "It's not a question of whether you expect it or not, but you have no choice and you basically have to do it if you can. If you don't participate and your competitors do, your ranking will only drop more sharply." Although the huge traffic of Prime Day is very attractive, in the context of increasingly fierce competition for market stock, the membership promotion has become a run-up under the banner of charity in the eyes of many sellers. Are you looking forward to Prime Day? Feel free to leave a comment in the comments section.
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