US Probiotic Supplement Market Insights: Amazon and AliExpress Account for More Than 35% of the Market Share!

It is learned that according to data released by Lumina Intelligence, an online food research organization, the epidemic has successfully driven the growth of the US online probiotic supplement market by 30% in the past year, and the market is now worth as much as US$580 million.

According to Lumina Intelligence, nearly a quarter of probiotic sales in the United States occur in online markets, with 35% to 60% of sales coming from Amazon and AliExpress.

Lumina Intelligence also pointed out that among the types of probiotic supplements, American consumers have the greatest demand for products that help promote "gastrointestinal digestion." "Women's health" is also of great concern, among which probiotics that are beneficial to vaginal health are the most popular.

It is learned that the most popular brands in the US probiotics market are:

• Culturelle (i-Health/DSM)

• Align (P&G)

• Renew Life (the Clorox Company)

• Garden of Life (Nestle)

• Rephresh (Church & Dwight)

• Jarro-Dophilus (Jarrow Formulas)

• Dr Tobias (Mimi's Rock).

In addition, private-label probiotic products offered by several retailers, including Amazon, Walmart, Walgreen's, CVS, and Kroger, are also popular.

Editor ✎ Nicole/

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