Amazon dominates U.S. household shopping, with average annual spending exceeding $2,700

It is learned that according to foreign media reports, the latest data shows that Amazon has become the shopping choice for American families, with an average annual consumption of more than US$2,700 and a coverage rate of 83%.

According to Numerator's latest analysis, 83% of U.S. households shopped on Amazon at least once in the 12 months ending June 30, 2024, with an average of 71 orders per household and total spending exceeding $2,700, indicating that Amazon remains extremely attractive to U.S. shoppers.

In addition, compared with all US consumers, Amazon shoppers are more likely to be mid-career millennials or Generation X and are more likely to make impulse purchases. This shopping behavior is closely related to Amazon's convenient shopping experience and frequent promotions, which has become an advantage for Amazon sellers.

Numerator also analyzed consumer behavior of other large retailers in multiple verticals. Data shows that among membership stores, 46% of American households shop at Costco, and 43% choose Sam's Club. Costco shoppers spend more than $3,000 per year on average, and most of them are high-income urban residents.

In the home improvement category, Home Depot has the highest household penetration at 71%, with more urban and suburban shoppers, while Lowe's attracts more rural shoppers. Among off-price stores, 80% of U.S. households visit Dollar Tree annually, while 60% choose Dollar General, where the average annual spend is higher, at $513.

Author ✎ Rayna/

Statement: This article is copyrighted and may not be reproduced without permission. If you need authorization, please contact: happy