The market value of the American fitness platform Peloton has shrunk significantly! Amazon and Nike are interested in acquiring it!

It is learned that over the past year, Peloton, a high-end fitness platform in the United States, has been hit hard, facing sluggish sales, heavy losses, and forced dismissal of senior executives. The company on the verge of bankruptcy is attracting the interest of many potential buyers, including Amazon and Nike.

Peloton's current market value is $8.94 billion, a significant drop from its peak market value of $44.38 billion in 2020. But Peloton's stock price soared more than 30% in after-hours trading on Friday after news of the potential sale broke.

Amazon has approached the company about a potential deal, while Nike is still evaluating bids, according to The Wall Street Journal.

It's unclear what Amazon's primary intentions were in acquiring Peloton, but it's possible that Amazon would integrate Peloton's products into its growing devices division, which includes its Fire TV streaming media, Echo smart speakers, and a broad range of connected home products.

It is reported that Amazon's existing businesses, such as its logistics department, can also further help Peloton solve ongoing supply chain issues. Peloton's current monthly subscription fee is $39, which can theoretically also be bundled into Amazon's Prime membership.

Amazon has made several large acquisitions in recent years. In 2017, the company bought Whole Foods for $13.7 billion, its largest deal to date. Last May, the online giant also bought Hollywood studio MGM Studios for $8.5 billion.

Editor✎Irene/

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