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Around the Spring Festival, the "mysterious power from the East" dropped a bombshell on the AI community. DeepSeek, a large domestic AI model developed by Hangzhou DeepSeek , broke the myth that "bigger is better" in artificial intelligence development by relying on its unique technical route. It surpassed OpenAI's ChatGPT in just a few days after its launch and became the most discussed "new top stream" in the AI field. Its mobile app topped the free application list in many countries of the Apple App Store . Amid the DeepSeek craze, three American technology giants , Amazon, Nvidia and Microsoft , could no longer hold back and "backstabbed" OpenAI one after another, officially announcing the access to DeepSeek's R1 model. For the cross-border industry, this powerful domestic AI tool is also a heavy blow. While most people are still watching from the sidelines, a group of people who dare to "take the lead" have begun to try to "make money" in the cross-border field with the help of DeepSeek. Every technological innovation will create new business opportunities. This is particularly evident in the cross-border e-commerce industry, which is the most active application area of AI. Previously, ChatGPT became popular overnight in the cross-border circle, and many ChatGPT-related tutorials and training courses were circulated in the circle. Countless cross-border service providers emerged and connected it to their application tools. History always repeats itself. The popularity of DeepSeek has also triggered a wave of training courses. It has been observed that recently, many DeepSeek bloggers have appeared on major social platforms, providing or selling practical information, training courses, and paid knowledge under the name of "making big money in cross-border e-commerce/Amazon with DeepSeek" . Some bloggers have been praising DeepSeek’s role in cross-border e-commerce operations in their posts (such as “DeepSeek helped me earn millions on cross-border platforms” and “Using DeepSeek to get on Amazon’s bestseller list in a week”), and have posted some instructions and “DeepSeek-enabled operations” to guide target audiences to follow their accounts, have private chats, or pay for related courses. In this regard, industry insiders believe that with the release of generative AI dividends, systematic AI training is indeed a rigid demand for cross-border sellers. However, there are many training courses on the market that take advantage of information asymmetry to make profits, which makes sellers ignore the real value of DeepSeek - it is a tool, not a magic panacea. It is worth mentioning that in addition to these training courses, a group of cross-border sellers with a keen sense of smell have taken the lead in introducing DeepSeek into their daily operations. On February 6, Shenzhen Damaidaotong Technology stated on its interactive website that the company has completed the full access and localized deployment of Deepseek. According to the usage feedback from some small and medium-sized sellers, the intervention of DeepSeek is expected to improve the efficiency of some cross-border e-commerce processes, from product selection and development, copywriting, to after-sales service and inventory management . One seller set his identity as "Amazon Senior Operations" and asked DeepSeek to generate a title and five-point description for a power bank product. The generated copy was in Chinese and English, directly hitting the product selling points from multiple aspects such as portability, safety, and functionality , and also mentioned optimization strategies and precautions at the end of the text. Some sellers also input keywords such as "niche, environmental protection, DIY", etc., and let DeepSeek analyze global social media hot words. Combined with Google Trends data, it generated a list of 20 potential products including planting lights and nutrient solution sets, and gave corresponding operational suggestions. According to industry feedback, DeepSeek has numerous functions in cross-border e-commerce operations, and even without training, DeepSeek has a deeper thinking process compared to ChatGPT. Some sellers mentioned that the content of this thinking process can also give some inspiration to their operations.
Many cross-border sellers have joked that DeepSeek’s biggest drawback nowadays is that it is easy to “stop thinking” and the words “server is busy, please try again later” will appear. With the rise of this new wave of AI transformation, the "unemployment anxiety" of cross-border operators seems to have "returned" again. The biggest contradiction in the current cross-border recruitment market is the mismatch between companies' increasing demand for talent and employees' skill development . In the past year, we have observed that the cross-border e-commerce industry often faces two different situations: "recruitment demand continues to rise" and "salary packages have decreased." In other words, companies cannot recruit people and job seekers cannot find satisfactory jobs. However, there are some exceptions, namely cross-border e-commerce operators and product developers who have mastered AI-related skills. For example, the salary packages for product development positions previously recruited by Shenzhen Dama, such as senior product development and cross-border product development experts, are all in the range of 10,000 to 15,000 yuan, while the salary for artificial intelligence product managers is as high as 35,000 yuan. Now with the popularity of DeepSeek, some cross-border operations will inevitably produce "unemployment anxiety" or "salary cut anxiety" again. However, regarding the topic of "Will AI replace some cross-border jobs?", judging from discussions within the industry, after the "baptism" of ChatGPT, the vast majority of people currently hold opposing views, believing that DeepSeek cannot completely replace manual operations, but rather serves as a tool to improve efficiency, and operators will still play a core role. Taking Amazon operations as an example, Amazon operations involve multiple links, such as copywriting, product selection and development, market analysis, inventory management, customer service, etc. DeepSeek can assist in completing tasks such as data analysis, advertising optimization, inventory forecasting, etc., helping operators to work more efficiently, but the final strategy formulation and execution still require human participation . At the same time, there are also hot comments from sellers: DeepSeek will not eliminate operations, but operations that can use AI may eliminate those that cannot use AI. As mentioned above, the recruitment of product developers will not be replaced by AI, but the needs of enterprises may be met by other practitioners who have AI skills. The wave of technology is rolling forward, and even AI, which is powerful, may be replaced. For example, ChatGPT, which is constantly iterating and upgrading, and the emergence of DeepSeek, have taken away a piece of land from ChatGPT's back garden. We also asked DeepSeek whether it could replace Amazon’s operations or not. DeepSeek’s answer was no, regardless of whether it was in non-deep thinking mode or deep thinking mode. In the arena of cross-border e-commerce, AI is not an opponent that replaces humans, but a catalyst for evolution. Does your company use or intend to use DeepSeek? Welcome to discuss in the comments section~
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