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▶ Video account attention cross-border navigation "When I make money from Amazon, I will come back and marry you." On the day of May 20, when the sky was clear and the wind was gentle, cross-border sellers, as always, resolutely plunged into the arms of Amazon. Red envelopes, flowers and dates were not as good as the order data that was constantly refreshed on the Amazon backend. We learned that a return policy recently released by Amazon finally lived up to the "affection" of Amazon sellers! Online shopping return rate soars, Amazon may introduce new policies! It is learned that due to the outbreak of the epidemic, the consumption habits of global consumers have changed, online shopping orders have continued to increase, but the return rate has also increased accordingly. Data shows that in recent years, the global cross-border online shopping return rate has been as high as 30% , and retailers lose about $ 100 billion in returns each year . In the United States, one of the important markets for cross-border sellers, the online shopping return rate has continued to rise, jumping from 18.1% in 2020 to an average of 20.8% in 2021, exacerbating the financial burden of cross-border sellers, who are already strapped for cash due to rising logistics costs. Accordingly, major retailers are trying to curb online shopping returns by adjusting their return policies. Most retailers have chosen to reduce returns by charging additional fees for return orders. After Japan's Uniqlo began charging for online shopping returns in some markets in March last year, Zara recently announced that it would charge a return fee of 1.95 euros for returned goods. Amazon has decided to restrict or directly close the accounts of buyers who frequently return products. It is understood that once Amazon's return policy is implemented, it will not only increase return costs and reduce return rates, but also help sellers resist losses caused by malicious returns. Compared with the new return policy implemented by Amazon in early 2021, which only takes into account the buyer's after-sales experience, this return policy is obviously good news for sellers. After all, it is well known that Amazon sellers have always been troubled by malicious returns. Malicious returns occur frequently, and sellers are deeply troubled! It is learned that after Amazon’s new return policy came out last year, there have been many malicious incidents of overseas buyers taking advantage of loopholes in Amazon’s return policy to buy sellers’ products for free. There was even a buyer who posted a teaching video on Youtube about returning products on Amazon without a refund, and a large number of buyers followed suit to buy products for free. ▲ The picture comes from the seller communication group
After that, some freeloaders emerged to take advantage of Amazon's refund without return service, which made cross-border sellers very angry but helpless. ▲ The picture comes from the seller communication group In addition, many sellers also reported that in daily sales, overseas buyers often submit return applications after using the products for a period of time. In the face of such operations, Amazon customer service will directly refund the sellers unilaterally. ▲ The picture comes from Zhiwubuyan Ultimately, these situations are due to the nature of the Amazon platform. As we all know, Amazon has always attached great importance to customer experience , and some policies give buyers too much power, but the reasonable rights of sellers are not guaranteed. Therefore, although Amazon’s latest return policy of “limiting or directly closing the accounts of buyers who frequently return goods” can curb malicious returns to a certain extent, it is still unclear how much effect it will ultimately have. We would also like to remind all sellers that in the face of malicious returns, you need to have a certain level of awareness and measures to prevent them. The following measures are provided for your reference: 1. Set a purchase limit for products to avoid a large number of malicious returns; 2. Self-delivery sellers can take photos and weigh the goods before delivery to track order logistics information in real time; 3. When a malicious return occurs, the seller can submit relevant evidence to report it in the Amazon backend, or write an email to complain. For example, if the product mentioned above has been used for a long time but still requires an unconditional refund, the seller can prepare screenshots of the package receipt and return request date for A to Z. In addition, regarding the return policy, for self-delivery sellers, the latest announcement released by Amazon US is also worthy of attention. Attention self-delivery sellers, the return address policy has been updated! It is learned that recently, Amazon US released a return policy announcement. The announcement stated that from June 1, 2022, sellers of self-delivered orders must provide a valid return address. If merchandise returned via an Amazon prepaid return label cannot be delivered due to an outdated or incorrect return address provided by the seller, the returned product will be deemed abandoned and Amazon may process the returned product through resale, recycling, donation, or other appropriate means. It is also learned that on May 10, Amazon officially issued a press release stating that it had donated more than 100 million returned items to non-profit organizations. We would also like to remind self-delivery sellers to pay attention to Amazon policies in a timely manner and provide a valid and correct return address to avoid losses. The current competition environment on Amazon is becoming increasingly fierce. Although we often hear many sellers complain that the cross-border market has reached a bottleneck period and growth is becoming increasingly difficult, there are also reports that some sellers are steadily receiving hundreds of orders a day. Life is like a game of chess. Those who understand the game will survive, those who break the game will survive, and those who control the game will win. By keeping up with the market and analyzing the data in depth, I believe that cross-border sellers will eventually find the smooth road to "explosive orders"!
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