What is Xinweifa? Xinweifa Review

Xiamen Xinweifa Industrial Co., Ltd. is located in Building D, Xiamen International Shipping Center, No. 97 Xiangyu Road, Xiamen Area, China (Fujian) Pilot Free Trade Zone. It is a foreign trade e-commerce enterprise integrating traditional foreign trade and modern cross-border e-commerce.

About Xinweifa

· Xinweifa was founded in 2005. In the early days, it was mainly engaged in traditional export trade. Its main products include fashion + luggage, travel bags, outdoor backpacks, etc. After continuous exploration, Xinweifa finally decided to create an "extremely unique" brand route, targeting young women who love retro trends. The launch of Amazon in 2012 was an important turning point in Xinweifa's development history. Xinweifa successfully transformed from a traditional foreign trade exporter to a new cross-border e-commerce export enterprise and established a brand. This changed the company's strategic landscape and also made the management team more clear about the future development direction. In the four years since entering the Japanese market in 2014, Xinweifa has created the fastest development record of a single country site in its overseas history. In helping Xinweifa to expand into the Japanese market, Amazon Global Store always "helps" at the most critical demand points and fights side by side with sellers.

"Integrity, innovation, value-added, sharing", Xinweifa people have always adhered to the corporate vision of "bringing a better life concept to people and contributing to the sustainable development of the world", adhered to the corporate mission of "realizing value for employees, enhancing value for customers, and creating value for society", and are committed to becoming the most profitable company in the industry and creating the most successful brand in the industry. While creating the first glorious decade, we will open up our minds and be innovative, and stride forward to the second decade with the passion and dreams of all Xinweifa people.

At the 2017 Amazon Seller Summit, Worthfind won the "Amazon All-Round Seller" award, which is undoubtedly the "Oscar" of the cross-border e-commerce industry, and it is also the "World Cup" pursued by countless cross-border e-commerce sellers.

Innovative talent training model: Echo, head of human resources at Xinweifa, said in an interview: "The OKR (Objectives and Key Results) model is more suitable for companies in the strategic exploration stage. OKR does not require companies to set very clear goals. As long as they recognize the direction of success in the external market, OKR can play a role by tracking and iterating the goals."

Talents in the cross-border e-commerce industry are often well-educated and have excellent personal qualities. In terms of personal needs, they pay more attention to the realization of self-worth than simple material incentives. At Xinweifa, for new employees, we track and witness their growth in life and business capabilities. For example, in life, HR specialists will lead you to quickly integrate into the group, and in business, department managers will guide and train you. For partners with great potential, Xinweifa adopts a targeted training mechanism. The bigger your heart is, the bigger the stage will be. As long as you have creativity and imagination, we will provide you with more space for free play.

"In the next five years, Xinweifa will build itself into a dream factory for brand internationalization, with an open spirit and original attitude, to create + fashion for the e-commerce era." Xinweifa CEO Jacen said. Xinweifa will integrate global design and R&D resources, adhere to multi-channel overseas marketing, and build a global brand. Xinweifa will focus on category expansion, vigorously expand business beyond the luggage category, and carry out all-round cooperation with suppliers of different categories, including but not limited to joint product selection, marketing planning, social media promotion and drainage, and a series of all-round high-level strategies.

Company Honors

Amazon all-round seller

·2015 Cross-border E-commerce Brand with the Most Investment Value

The most influential cross-border e-commerce enterprise in Fujian in 2014

·2014, 2015, 2016 Xiamen "Top Ten" Honest Cross-border E-commerce Enterprises

Won the "Amazon All-Round Seller" award at the 2017 Amazon Seller Summit