Good news! My brother-in-law cut off the traffic entrance himself, and the spring of sellers has come!

As we all know, Amazon has entered an era of crazy traffic grabbing. As competition intensifies, the cost of obtaining traffic is also getting higher and higher. The bidding for advertising keywords is a good example of this. However, Amazon's self-operated products have an absolute natural advantage in traffic. This phenomenon has been criticized by sellers for a long time and has pushed Amazon to the forefront of public opinion several times.

This time, for some unknown reason, my brother-in-law actually took action on his own products!

Quietly stop displaying own brands

Xiaokeai learned that foreign media reported that Amazon recently quietly stopped displaying its own brands in search results. Previously, Amazon had a display box " Top Rated From Our Brands ", but according to information tracked by Marketplace Pulse, Amazon's own brands no longer appear in search results recently.

For example, searching for “ Hdmi adapter ” in the Amazon search box would display products from Amazon’s own brand AmazonBasics under “Top Rated From Our Brands” at the top of the search results. But now Amazon has cancelled this display, and its own product AmazonBasics can be displayed as a natural search result.

(Picture from Marketplace Pulse)

In addition, foreign media reported that Amazon is also reducing the search volume of its products in natural search results , such as Amazon Choice, related searches, and best-rated products in the category, etc. Even when searching for many products, there are only two natural search results for Amazon products on the search results page.

It can be seen that my brother-in-law is now trying to be humble and reduce the presence of his own products in the search results. He is no longer as overbearing and high-profile as before!

So, what made my brother-in-law become low-key? Is it the awakening of morality or the perfection of human nature?

The antitrust investigation that cannot be escaped

According to foreign media, the reason why the brother-in-law made this move is probably related to the antitrust investigation that Amazon has been unable to get rid of in recent years.

Previously, Amazon's self-operated products had inherent traffic advantages and platform-biased policies, and Amazon could also use internal data to obtain product information, thereby launching its own brands in many categories and obtaining very substantial sales. This disguised monopoly and the practice of grabbing orders from third-party sellers helped Amazon's self-operated products quickly open up the market, and accordingly, it also attracted the attention of many foreign media and was even targeted by the US government!

In addition, my brother-in-law and US President Trump have been at odds from time to time, and Trump has been pulling my brother-in-law's braids, so the US government is keeping a close eye on Amazon's every move. As a business tycoon, my brother-in-law dare not go against the US government no matter how much he jumps.

Therefore, it is understandable that Amazon is trying to reduce negative perceptions of anti-competitive behavior by abandoning some of its more aggressive strategies . Of course, this also means that there are more display positions for sellers, and sellers can get more traffic! With the strictness and standardization of cross-border e-commerce policies, the platform's rules and so on will become more transparent, which is also an opportunity for sellers!