A complete guide to product selection methods, even new sellers can learn it with zero basic knowledge!

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Product selection has always been a headache for many sellers, especially new sellers.

We can use Amazon's official product selection tools to obtain customized product recommendations through big data analysis and artificial intelligence algorithms, and obtain more industry business opportunities.

Among the product selection tools, it is worth mentioning the product selection compass. If used correctly, it can help you avoid many detours.

The product selection compass can help advertisers explore, evaluate and seize favorable opportunities for global expansion.

If you want to seize global business opportunities, in addition to making good use of tools, you must also learn to understand the categories that are popular among consumers on Amazon.

Top three popular categories:

1. Household products

Household products exported from China are very popular among overseas consumers.

The survey found that 34% of American consumers and 32%-49% of European consumers would pay more attention to branded household products.

At the same time, with the development of smart homes, the global penetration rate of smart homes will reach percent in 2025.

2. Fashion products

Have you discovered that today's consumers are increasingly inclined to shop based on their own values. 67% of consumers believe that whether a product uses renewable materials is an important factor that prompts them to buy the product. It is expected that sales will reach US$2.25 trillion by 2025.

3. Consumer Electronics

By 2025, consumer electronics sales are expected to exceed $1 trillion, with communications equipment accounting for 43% of all consumer electronics categories.

Some people may ask, as consumption continues to soar, why are household living products, which have always been in the limelight, being preferred?

Amazon Advertising conducted a survey on the promotion of new products in the household living products category. The survey compared the product promotion activities run by 3,200 advertisers in the household living category around the world and summarized the characteristics of advertisers with good performance.

First, we need to confirm our own advertising purpose. If our purpose is to increase the display volume, we can adopt the strategy of only lowering the bid in dynamic bidding and use broad matching keywords. In order to increase the number of clicks, we can also use precise matching keywords.

It is not difficult to achieve the target sales volume. It is recommended to adopt the bidding increase and decrease strategy in dynamic bidding, and then combine it with precise matching keywords.

Don’t forget that you can target specific products with your merchandise.

Finally, I wish all advertisers can become experienced in advertising as soon as possible, gain insight into the essence, and quickly seize business opportunities!

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