Amazon will launch a Polish site? What is the market potential?
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Recently, many sellers have received emails from Amazon asking them to upload their Polish VAT numbers. Many sellers have also observed that when they open Amazon.pl now, they are directly redirected to the Polish shopping page on the German site. Everyone is speculating that Amazon may launch a Polish site.
In the past two years, Amazon has opened stations in Turkey, Singapore, the United Arab Emirates, and the Netherlands, and is also planning to merge stations in Saudi Arabia and Egypt. It can be seen that Amazon is rapidly expanding globally. It is also heard that Amazon is in cooperation talks with the Polish Post Office. What is the local market like in Poland? Let’s follow Amazon’s footsteps to find out: 0 1 Polish consumers can buy products on Amazon 0 2 Amazon opens seven logistics centers in Poland 0 3 A research and development institute and a network service center Amazon's investment in Poland comes as customer demand grows across Europe, and Poland offers Amazon a relatively low wage and geographical advantage close to Germany's large market. It has a research and development facility in the northern Polish city of Gdansk and an Amazon Web Services center in the capital, Warsaw, which employs more than 16,000 people.
In addition to Amazon, other international platforms such as AliExpress and eBay also have Polish sites. AliExpress is the most popular international platform in the local market, with one in four Poles using AliExpress to shop. In terms of e-commerce revenue, Poland's e-commerce platform market is growing at an annual rate of 22.6%, faster than the United States (14.5%) and the United Kingdom (15.8%). By 2022, Poland's e-commerce revenue will reach US$11.709 billion (RMB 81.566 billion). (Source: Cross-border Black Technology) |
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