Recently, Amazon quietly launched 4 super practical new features!

These new features can greatly improve operational efficiency and store exposure. Especially for sellers, seizing the opportunity and making good use of these new features may be the key to improving performance.

Today I will analyze these functions in detail and show you how to use them to seize the opportunity and take your store to the next level!

Customize templates to upload products in bulk

Amazon recently added the ability to upload custom templates in bulk to the "Spreadsheet" function on the Publish Product page.

Sellers can now upload product information using their own designed form templates, and are no longer restricted to Amazon's standard template format.

Advantages:

Sellers can flexibly set form templates according to their own needs and get rid of the limitations of standard template fields.

For sellers with a wide variety of products and a large number of SKUs, using custom templates for uploading will greatly improve efficiency and avoid frequent errors when uploading repeatedly.

Advanced AI intelligent conversion technology can automatically identify table data and convert it into product drafts, reducing the workload of manual adjustments.

Use reminders:

Be sure to fill in the product name, description, price, specifications and other information accurately, and ensure that the format meets the requirements of the Amazon platform to avoid upload failure.

Amazon recently conducted an AB test on the display position of buyer show videos and is expected to fully implement the new display method.

The new version’s display method will allow videos to occupy a more prominent position on product pages, increasing the exposure of video content.

New display format:

Large-size video display at the top: conspicuous and high priority, attracting users to click.

The small video below shows: Users can click to view more videos.

How sellers benefit:

Factors such as video quality, quantity, and interaction rate will affect the priority of video display. High-quality buyer show videos will increase exposure and promote conversion.

Don’t neglect the optimization of video content. You can cooperate with professional video production companies to improve video quality and increase interaction rates.

Zhaodanmao Cross-border is a company that provides high-quality buyer show video services , professional influencer development + rich influencer resources , and can accurately match the influencer that best suits your product tone.

Low cost and high efficiency, you can get a beautiful buyer show video for only a few hundred yuan ! If you need it, you can consult Zhaodanmao : FLA66668888

Brand Profile (Beta) is now online

Scope of application:

Sellers who have completed brand registration, especially those in North America, Europe, India and Japan, should hurry up and experience this feature.

Feature highlights:

After uploading brand information once, it can be automatically applied to multiple advertising positions to increase brand exposure and awareness.

For new products or newly established brands, brand profiles can help increase brand awareness and enhance consumer trust.

Inventory Defect and Compensation Portal is now online

Amazon’s newly launched “Inventory Defect and Compensation Portal” can help sellers better manage inventory defects and understand the progress of compensation.

Sellers can view various reports about inventory defects on this page, automatically check defects and make compensation.

Functional advantages:

Compensation is provided automatically without the seller having to apply manually, reducing cumbersome processes.

Sellers can review and modify the "Manufacturing Cost" to ensure that the compensation amount is accurate.

For sellers who disagree with the compensation results, they can still manually claim by opening a case.

Note: Starting March 10, 2025, Amazon will compensate based on the manufacturing cost of the item, excluding shipping and duty charges.

Sellers need to upload purchase invoices and logistics bills as supporting documents in the background.

Summarize

Although these new features may seem like small changes, they can bring huge efficiency improvements and operational optimization to Amazon sellers.

If you haven't tried these new features yet, go to the backend and try them out! Familiarizing yourself with these new features and making full use of them will greatly enhance your competitiveness and bring more traffic and exposure to your store.

On a highly competitive platform like Amazon, seizing new opportunities and staying innovative are the keys to a seller’s success.

How to check the conversion rate of Amazon categories