Amazon has been very active recently, with various new policies coming one after another, putting sellers under tremendous pressure.

Today, I will take you to learn in detail about some important new regulations that will take effect soon - from order processing to new AWD rates, to FBA compensation and compliance requirements for electric transportation equipment, Amazon's policies are becoming more and more stringent, so everyone must be prepared in advance and don't let the new regulations cause you trouble!

New rules for order processing: effective February 24

The "order processing capacity threshold" adjustment policy, which was originally scheduled to take effect on February 7, was finally scheduled to take effect on February 24 after being postponed for two weeks.

What exactly does this new regulation mean?

Simply put, Amazon will automatically set a minimum order processing capacity threshold based on the seller's order volume in the past 30 days.

When order volume exceeds this threshold, Amazon will automatically extend the shipping date by one day to give sellers more time to process orders.

You can manually adjust this threshold in the background, but it cannot be lower than the minimum value automatically set by the system.

The policy only applies to standard and free economy shipping and does not affect Prime orders.

Sellers’ response strategies:

Stabilize the order rhythm: Maintaining a stable daily sales volume will help increase the threshold and avoid being restricted by the system.

Plan big promotions in advance: such as flash sales, BD, LD and other activities to increase sales in advance and ensure that the system provides higher order processing capabilities.

Manual optimization settings: Manually increase the upper limit of order processing capacity based on actual conditions to reduce system intervention.

Data analysis: Use Amazon platform or third-party tools to analyze order volume trends, arrange inventory and manpower reasonably, and ensure smooth order processing.

To encourage sellers to use the AWD automatic replenishment feature, Amazon will launch new AWD rates starting April 1.

The new rate structure will cancel the original integration rate and replace it with "smart warehousing rate" and "management rate".

Smart Storage Rate Discount: Sellers can enjoy a 10% discount if inventory is maintained at reasonable levels, and the AWD storage fee for Smart Storage will be reduced to $0.43 per cubic foot.

Especially for novice sellers or new products, you will automatically enjoy this offer within the first 90 days.

AWD new rate advantages:

Compared to FBA, AWD has lower storage fees.

There are no peak season price fluctuations, and no configuration service fees are charged for warehousing.

Automatic replenishment eliminates low inventory fees, excess inventory fees, and warehouse utilization surcharges.

FBA Compensation Policy: Effective March 10

Sellers need to provide the product's purchase invoice and logistics receipt as supporting documents.

Note: Once a compensation request is submitted, the seller cannot modify it within 30 days.

Please ensure that you fill in the form accurately to avoid being rejected due to incomplete information.

United States and Canada: New compliance requirements for electric transportation equipment

If you sell electric transportation equipment and accessories on the US or Canadian sites, please note that all related products must pass new compliance tests before April 21, 2025, otherwise they will face the risk of being removed from the shelves.

Products covered by these new requirements include:

Electric transportation equipment (such as electric scooters, electric bicycles, etc.)

Electric transportation equipment accessories (such as batteries, handlebars, etc.)

Sellers’ response strategies:

Ensure that the product complies with relevant testing standards and upload the compliance certificate in a timely manner.

If there are products that do not meet the regulations, rectification must be completed before the deadline to avoid the product being removed from the shelves.

Summary: Policy changes require sellers to have strategies to cope with them

These new regulations from Amazon indicate that the platform is further tightening the management of sellers' operations, not only raising requirements in warehousing and logistics, but also involving multiple levels such as compliance review.

As a seller, if you want to operate steadily, in addition to paying close attention to changes in these new regulations, you must also continuously optimize your operating strategies:

Rationally plan inventory and order processing capabilities to ensure that sales are not affected by the "safety valve" set up in the system.

Take advantage of AWD automatic replenishment to enjoy preferential storage rates and improve inventory management efficiency.

Strengthen compliance awareness, ensure that the compensation information of FBA products is filled in accurately, and pay attention to the compliance requirements of electric transportation equipment.

In short, only by making adequate preparations and adapting to changes in new policies can we remain invincible in the fierce market competition!

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