What is Category Review? Category Review Evaluation

Cause

1. On the one hand, Amazon needs to expand the number of products on the website and the variety of products to provide users with more choices. Therefore, Amazon only allows high-quality sellers with certain strength and compliance with the rules (screened through classification review) to sell these products to maximize customer demand and provide customers with better services.

2. In order to allow users to buy reliable products and enjoy high-quality services, Amazon not only closely monitors existing sellers but also conducts strict reviews on products uploaded by new sellers to prevent market concerns about product safety, quality, brand or import and export restrictions, and so classification review came into being.

Category review entry

Backstage Home Page Help - Search Approval - Click Categories and Products Requiring Approval - Select a category

Requirements for Classification Review

1. The sales plan of the account must be a professional seller.

2. The ODR (Order defect rate) order defect rate is less than 1%. If it exceeds 1%, you need to wait for the DOR to return to normal before you can do the classification review.

3. Order rate before shipment <2.5%.

4. Delayed delivery rate <4%

5. Five product images that meet Amazon’s requirements.

6. Provide invoices, receipts, inspection certificates, etc. that may be required during the audit as required by Amazon

Materials need to be prepared for review, and different categories have different requirements

1. Receipts, invoices, packing lists. They must be valid within 90 days and contain the address and contact information of the supplier and the purchaser.

2. Relevant certificates. CE certificate for electronics; FDA certificate for cosmetics and skin care products, nickel content certificate for jewelry, etc.

3. Corporate website. It must be a corporate website with a first-level domain name, such as auto parts category

4. A $500 security deposit is required for Fine Jewelry. The security deposit is non-refundable.

5. Send samples. For jewelry Fine category, you need to send samples to Amazon’s review team for inspection.

Categories that require classification review on Amazon US

(1) Amazon Custom

(2) Automotive Powersports

(3) Jewelry

(4) Toys & Games (Holiday season only) Toys and games (review required during holidays)

(5) Watches

(6) Grocery & Gourmet Foods

(7) music, CDs

(8) Join Handmade at Amazon

(9) Sports Collectibles

(10) Video, DVD, & Blu-ray

(11) Collectible Coins

(12) Entertainment Collectibles

(13) Fine Art

(14) Major Appliances Services

(15) Streaming media players

Problems and solutions encountered in classification review

1. If Amazon does not respond to a case for a category review within 12 hours, it will be closed. If it is within 2 days, the case can be reopened. Just click Reopen to reply to the case and it will be back to normal. If it has been completely closed, you can only reopen the case.

2. What to do if the classification review fails: It is best to succeed in one go. If it fails, just submit the application for classification review again. Learn from the reasons for the previous failure and make the application go more smoothly.

3. Images are often rejected as unqualified: The requirements for images in the classification review are very strict. If an image is rejected, it must be revised according to Amazon's requirements before submission. People who frequently review may have different standards, so the review standards may have some deviations, but they are generally the same idea. At this time, you need to be patient when submitting information and modify it in time according to the requirements.

4. No response after submitting the application for category review: Generally, you will get a response within 12 hours after submitting the application for category review. If there is no response for a long time, reply to the case to urge Amazon. If there is still no response, you can open a new case and inform the case ID of this case, so that Amazon can help to urge.

5. I have received an email saying that the category has passed the classification review and can be sold, but I cannot publish the product: In this case, you usually need to wait 2 hours or until the next day for the backend to respond. If you still cannot publish the product of this category the next day, reply to the email that passed the review, inform the account status, and ask them to help solve it!

References

• 1. Which categories on Amazon need to be reviewed, and what information do you need to provide for category review? : Dingmai.com [cited on 2018-07-12T16:00:00.000Z]
• 2. Amazon classification review conditions and countermeasures: Bangyue [reference date 2018-09-05T16:00:00.000Z]