More than 30% of consumers plan to cut spending, and this year's US shopping season may be particularly cold

It is learned that according to the latest survey report released by e-marketing platform Nfinite, as budgets are eroded by inflation, American consumers are looking for more deals and discounts during this year's holiday shopping season.

The survey shows that 30% of American consumers said that this year's holiday shopping budget will be reduced compared to last year; 33% of consumers said they plan to buy fewer holiday-themed or seasonal products.

Additionally, 56% of consumers plan to shop at discount stores, and 42% plan to shop during major sales events such as Black Friday and Cyber ​​Monday.

Here are some additional insights from Nfinite’s holiday shopper report:

-50% of consumers plan to start holiday shopping earlier this year compared to last year.

-76% of consumers prioritize price when shopping for holiday gifts online.

66% of consumers actively seek out product discounts.

-The main reasons for spending less this year include a desire to save money (46%), economic uncertainty (39%) and changes in personal finances (38%).

The study pointed out that while search engines still have influence, retailers' websites, apps and social media platforms have a significant impact on consumers' purchasing decisions. On the other hand, product research methods such as online product reviews and ratings (57%), browsing retailer websites or apps (55%) and seeking recommendations from friends and family (45%) are very popular among consumers.

“Our latest research reveals valuable insights into consumer spending behavior this holiday season as economic uncertainty impacts purchasing decisions,” said Alexandre de Vigan, founder and CEO of Nfinite. “It is critical that retailers recognize the importance of content across all of their channels in influencing consumer purchasing decisions. In today’s money-saving world, producing compelling content across websites, apps, social media and other channels is essential to winning over consumers in an increasingly competitive environment.”

Editor ✎ Nicole/

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