Beware! Amazon has stepped up inspections on refurbished products. How can sellers save themselves?

Recently, Amazon's crackdown measures have become more severe, and it has also put forward higher and more compliant standards for many sellers. Although most sellers have gradually begun to operate in compliance, many sellers are still facing the dilemma of being blocked for various reasons. Recently, Amazon seems to have begun to strengthen its review of refurbishment issues, and has gradually increased warnings and closures for operations such as refurbishment. This has led to a large number of sellers receiving performance notifications for [Seller Code of Conduct-Accuracy Information]!

In fact, the core goal of "refurbishment" is to "update" a link that is not a brand new product to a brand new link through a series of operations, so as to achieve the purpose of eliminating negative reviews. Doing so can enable the product to regain the support of the platform's new product period and gain exposure opportunities again.

"We have found that you have violated the Amazon Seller Code of Conduct policy. If this issue occurs again, we may deactivate your Amazon seller account. Why am I receiving this email? We are taking this action because we have found that you or someone acting on your behalf has requested to change an ASIN to a different ASIN that does not match the product corresponding to the current ASIN"

The specific reasons for the "accurate information" violation are as follows:

Sellers have repeatedly requested to adjust important information on the product detail page, such as title, description, attributes, etc. If these adjustments are deemed by Amazon to be inconsistent with platform rules or misleading to consumers, they will also receive violation warnings.

Merchants or third parties acting on their behalf may attract Amazon's attention by submitting a large number of case requests in a short period of time. These requests include a series of actions such as applying to merge ASINs, frequently modifying ASIN attributes, or updating links. Since these actions may be regarded by Amazon as violations of the product information accuracy principle, merchants may face the risk of violation warnings.

In addition to the above, there may be other actions that result in an “accurate information” violation.

So how can we effectively avoid renovation problems? Here is some information for sellers:

How to respond to "accurate information" violations

(1) Master and understand the policies: First, make sure you have a comprehensive and in-depth understanding of Amazon's relevant policies and regulations, especially the specific terms regarding refurbished products. These terms usually affect your selling qualifications, so a deep understanding of these contents will help you avoid potential violations. In addition, it is also crucial to be familiar with the latest policy changes on the Amazon platform to ensure that your operations always comply with the platform requirements.

(2) A detailed action plan: clearly list the actions and reasons for each step. Such an action plan can not only help you sort out your thoughts, but also provide clear guidance for subsequent execution. The logical thinking behind each step can help you quickly find solutions when you encounter problems and improve the efficiency of the entire process.

(3) Provide supporting evidence: This evidence includes sales records, customer feedback, product images, etc. and needs to be convincing to prove that your product complies with regulations. Sufficient evidence can strengthen your appeal, make it easier for Amazon to understand your situation, and reduce review time. Ensuring that all materials are organized and presented in accordance with professional standards will help enhance your credibility.

(4) During the appeal process, sellers should maintain active communication with Amazon and submit relevant materials in a timely manner according to Amazon's requirements. Good communication can help you get feedback in real time and adjust your appeal strategy as needed. Responding to Amazon's request in a timely manner shows that you attach importance to solving the problem, thereby improving the efficiency of the processing.

(5) To avoid similar risks in the future, sellers can also take the following measures:

Ensure the accuracy of all information when uploading ASIN, especially key attributes such as brand name and important product information. Doing so can effectively prevent complaints or violations caused by incorrect information and ensure that the product is successfully put on the shelves. Meticulous inspection will help enhance consumer trust.

Regularly review the attributes of ASIN and Listing to ensure there are no errors or inconsistencies. By checking regularly, you can find and correct potential problems in time, thereby reducing the risk of being reported and maintaining a good sales status.

If you need to modify attributes or solve ASIN problems, you can seek help from Amazon's official or professional customer service team. Professional support can provide you with more targeted suggestions and help you quickly deal with complex situations, saving time and energy.

For most account status issues, you can consider joining the "Account Status Protection Plan", which may help protect your account security at critical moments. This plan can provide you with additional support and reduce the risk of loss caused by account problems.

By following these suggestions, sellers can effectively reduce the risks caused by frequent changes in ASIN attributes, ensure the normal sales of products and the security of accounts. Establishing good management habits and risk prevention awareness will contribute to your long-term success and ensure the sustainable development of your business.

Amazon Refurbished Policy Prevention Measures

Amazon has strict requirements for the ASIN (Amazon Standard Identification Number) of products, requiring it to be exactly the same as the actual products sold. ASIN can be understood as the identification of the product. Each product has a unique identification to ensure that consumers can accurately identify the purchased products. Therefore, when sellers refurbish products, they must be careful to handle ASIN and never modify it at will to adapt to the refurbished products. If the appearance or function of the product has changed substantially during the refurbishment process, this will lead to inconsistency in ASIN information, which will lead to serious risks of violations, which will not only affect the seller's reputation, but may also lead to the ban of the account.

When selling refurbished products, sellers must truthfully describe the condition of the products to ensure that consumers can clearly understand the true condition of the products. This means that sellers may not mistakenly label products that still show obvious signs of use or functional defects after refurbishment as new or almost new. Such practices will not only mislead consumers, but also seriously violate Amazon's sales policies, and may lead to complaints and negative reviews from buyers, thereby causing irreversible damage to sellers' sales performance.

Dealing with refurbishment requires sellers to have meticulous operations and adequate preparation. Whether it is pre-emptive prevention or post-appeal, sellers must follow Amazon's policies and regulations. At the same time, sellers must remain highly vigilant and adopt effective strategies to safeguard their own business interests. Creating differentiated sales of their own products and a unique corporate culture is the key to gaining a firm foothold in the fierce market competition.