How to make the honeymoon period of new products on Amazon a success

According to actual operational experience and data observations from various tool partners, Amazon's new product period is calculated from the day the new product inventory arrives and goes on sale. The duration of the new product period is approximately between 30 and 90 days, among which the first four weeks (30 days) after the product is put on the shelves for sale are the most critical.

In other words, Amazon only gives you one month to prove whether consumers like your products! Since you are not likable and cannot bring in revenue for Amazon, Amazon will naturally stop your product page from appearing in front of consumers!

When you find that consumers don’t seem to be buying new products after they are launched, you should quickly adjust your operating strategy and product page. Common adjustments include testing product prices, product page image design, and the angle of copywriting.

1. Create an Amazon product page that attracts consumers to buy

1. Product homepage image

2. Product Title

3. Auxiliary pictures and short videos

4. Bullet Points

5. Product Description/A+ Content

6. Price

7. FBA Inventory

8. Keywords, product reviews, number of stars

Second. Use the operation and promotion tools on Amazon

(1) PPC advertising : Some people think that they should wait until the product has reviews before placing advertising, but this may miss the opportunity to speed up product sales.

Most consumers only look at the first page of search results. Therefore, even if your product has just been launched and there are no reviews, if your product can appear on the first page of keyword search results, it will greatly increase your exposure and sales.

It is recommended to run 7-14 days of advertising for a single keyword when launching a new product. The earlier you start advertising, the sooner you can learn from the advertising backend data which keywords will bring sales conversions and which keywords that do not convert should be excluded, which will be of positive help for keyword layout.

(2) Vine Program : Sellers can submit up to 5 ASINs at a time. As long as you provide free products, Amazon will help you find Vine Voices consumers to experience the products and leave product reviews through this program. The application process takes 12-15 days, so you can submit this program at the same time as the product is sold (only applicable to ASINs with less than 30 product reviews).

(3) Coupons/Deals : Products with discounts are naturally more attractive to consumers. Making good use of coupons can increase the conversion rate of your product pages. Participating in deals during sales seasons can also take your sales to a higher level. However, it is worth noting that deals usually have to be at least 15% off the average selling price over the past month. In addition, there will be an inventory limit for new products entering the warehouse (currently 1,000 units), so you also need to consider the timing of offering discounts from multiple perspectives.

Invest in Facebook celebrity groups to increase sales and sprint for new product rankings. It would be even better if you can get the first place in the new product list. After all, the New Release logo can also bring good conversions.

Finally, one thing you should pay special attention to during the honeymoon period is your product inventory.

If the product is really selling well and the inventory is insufficient, remember to apply to Amazon to close the product page and inform Amazon about when your product will be in stock. In this way, your newly listed products will not be judged as "sales plummeted, consumers do not like it, and they enter the product page but do not buy it", causing the keyword ranking to drop.

It is reported that most sellers can alleviate the problem of keyword ranking decline due to insufficient inventory through this method. However, the best way is to replenish the stock as soon as you foresee that the product will be sold out!