Amazon Account Shut Down? Five Ways to Avoid Complaints

Amazon Account Shut Down? Five Ways to Avoid Complaints


Having your account closed is a real pain for Amazon sellers. Many sellers panic, get angry, get discouraged, or get confused.

In fact, there is no need to panic. As long as you take the right measures and submit a proper complaint to Amazon at the right time, it is entirely possible to restore your account.


But many times, due to some incorrect operations of sellers after receiving the store closure notice, they lost the great opportunity to appeal in vain, caused economic losses, and wasted time and energy, which is a pity.

The following are some incorrect seller behaviors. When receiving a store closure notice, it is strongly recommended to avoid the following behaviors:



1. Abandon the account and open a new one




Some novice sellers, as soon as their accounts are closed (especially when the store is closed due to failure to authenticate credit cards or corporate information), use part or all of their store information to apply for a new account on Amazon, attempting to get away with it, reapply for an account, transfer inventory, and sell goods again.
Little do they know that such behavior will cause the account to be linked. Not only will the new account be unable to be activated, but it will also delay the appeal process of the old account, and even cause the old account to never be able to appeal again.
In addition, some sellers, who had their stores closed due to infringement or counterfeiting, simply gave up appealing and gave up the inventory and funds in their accounts because they did not have formal invoices, authorization letters and other information. In fact, as long as the appeal is made in the right way, such store closures can also be appealed back.
Old accounts, even those with cleared funds, have the opportunity to appeal for recovery. Compared with other cross-border e-commerce platforms, Amazon is still a relatively open and tolerant platform.



2. Rushing to submit a complaint



Many sellers believe that the sooner they submit an appeal, the sooner they can get it back. In fact, this is not the case. Amazon closes hundreds of accounts every day, and auditors face a large number of appeal letters every day. How can you impress the auditors and show that you have a full understanding of the closure of the store?

This is something that any Amazon person who writes an appeal should consider carefully. Rushing to submit an appeal will only waste the first precious appeal opportunity.



3. Submitting false information


In some store closure emails, Amazon will explicitly ask sellers to provide information, such as invoices, authorization letters, company licenses, notarizations, etc. Especially for invoices, Amazon has very clear requirements. For example:
But in practice, many sellers cannot find information that fully meets Amazon's requirements. Therefore, many sellers will modify the information to adapt to Amazon's requirements.

Little do people know that Amazon has a professional data review team, and most of this information will not pass the review. Instead, you will be charged with submitting false information (forged documents).

This is undoubtedly a double whammy for sellers who are submitting appeals, and even reduces the success rate of appeals to zero.



4. Blame it on competitors


Many sellers feel that after receiving the store closure email:
A competitor is messing with me!
Admittedly, in many cases, your store closure is indeed caused by a competitor's test buy or malicious complaints, or malicious orders. However, Amazon has no responsibility and no time to judge whether this violation is caused by someone maliciously framing you.
Amazon's decision to close a store has its own criteria and trigger mechanism. Unless you can provide very strong evidence or your Amazon business is fully compliant, you can try to attribute the reason to your competitors.
Otherwise, face the problem, self-diagnose, and improve yourself!



5. Complain about Amazon’s review mechanism and threaten Amazon


Many sellers’ first reaction after receiving the letter was:
- Someone is also selling this product, but he doesn’t have authorization. He uses the same purchasing channel as me, so why can he sell it?
- Manipulating reviews? I only did 2 orders, didn’t you see the seller in this category? He gets 100 reviews a day and he’s fine?
- Second-hand complaints? I sell new products. Why do you say I sell second-hand products?
- Infringement? I have applied for a trademark! If Amazon doesn’t restore my account, we will see each other in court! (In fact, if someone sues you for patent infringement, what good is it if you apply for a trademark?)
......

Complaints are complaints, but it is not a wise move to vent your grievances to the auditors through appeals.

Amazon has its own judgment criteria and trigger mechanisms for store closures, and many store closures are caused by customer complaints, so they cannot be generalized.


In short, you should calm down, reflect on every detail of your operations, carefully read Amazon's relevant policies, improve your business methods, submit a well-reasoned appeal letter, and regain sales rights. This is the correct way to deal with Amazon's store closures!



- END -


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