The holiday mode of "ignoring cross-border affairs and only thinking about the Spring Festival" passed in a flash, and it was time to go back to work unknowingly. However, during the Spring Festival of the Year of the Tiger, the cross-border circle was still not "peaceful".
Many cross-border sellers have released their 2021 battle reports, some with a surge in net profits and some with losses of hundreds of millions; the FBA fees of major sites have changed, and sellers' inventory capacity has skyrocketed; Amazon's Q4 profits have fought back, and its 2021 revenue has reached a new high ...and the most anticipated of these is that the Winter Olympics are in full swing, driving the continued warming of the ice and snow economy. Amazon's revenue in 2021 was US$469.8 billion, and its net profit increased by 56%! It is learned that Amazon recently released its 2021 annual financial report. Compared with the prediction that profits will hit a freezing point in Q3, Amazon can be said to have achieved a Jedi counterattack and achieved substantial profits in Q4. The financial report shows that Amazon's Q4 revenue was US$137.4 billion, slightly lower than the expected US$137.6 billion, an increase of 9.4%; net profit was US$14.3 billion, a year-on-year increase of 98%. In the fourth quarter, e-commerce sales in the North American market were US$82.4 billion, a year-on-year increase of 9%; international market sales were US$37.3 billion, a year-on-year decrease of 1%. The specific revenue of other business departments is as follows: 1. AWS revenue: $17.8 billion, higher than the expected $17.37 billion, accounting for 13% of Q4 revenue; 2. Advertising revenue: increased by 32% year-on-year to US$9.7 billion, accounting for 7% of Q4 revenue; 3. Cloud computing revenue: increased by nearly 40% to $17.78 billion, exceeding analysts' expectations; 4. E-commerce revenue: $119.7 billion, accounting for 87% of Q4 revenue; It is understood that Amazon's revenue for the whole year of 2021 totaled US$469.8 billion, a year-on-year increase of 22%; and its net profit was US$33.4 billion, an increase of 56%. It is reported that the rapid growth of Amazon's net profit is mainly due to its investment in electric car company Rivian, with total investment income reaching US$11.3 billion, accounting for 80% of Q4 net profit. On the other hand, Amazon's advertising business continued to maintain a strong momentum in the fourth quarter of 2021, and its outstanding revenue performance ranked third in the US market, second only to Google and Facebook. However, judging from the overall earnings in the financial report, certain drawbacks have also been exposed. Although businesses such as advertising and AWS have turned the tide, the growth of its main e-commerce business has slowed down significantly. Especially under the situation of the ongoing global supply chain crisis, Amazon will still face profit challenges in the future. Looking ahead to 2022, Amazon's first-quarter revenue is expected to be between $112 billion and $117 billion, while profit is expected to be between $3 billion and $6 billion, according to Refinitiv forecast data. Overall, Amazon's performance has stabilized over the past year, and the continuous development of its various businesses has helped it break through the revenue bottleneck in the third quarter. Of course, for sellers, the focus is still to hope that Amazon will show mercy as performance recovers and appropriately reduce some platform service fees, rather than letting sellers continue to pay for performance. Now, the 2021 battle reports of major platforms and big sellers have been released one after another, and the 2022 year has also slowly begun. While sellers are gearing up for the new year, they are also keeping an eye on the new year's popular trends and product selection trends. The most popular topic recently is undoubtedly the Beijing Winter Olympics and its mascot Bing Dwen Dwen. Cross-border navigation , the value is soaring! Winter Olympics mascot Bing Dwen Dwen is popular on major cross-border e-commerce platforms! #Amazon##Cross-border headlines#Cross-border e-commerce video account ▲ Video account focuses on cross-border navigation
The highest price has been raised to 50,000 yuan, and the Winter Olympics mascot has become a new hot selling item! The Beijing Winter Olympics officially opened on February 4, the beginning of spring. The ice and snow economy also took advantage of this "winter wind" to soar, bringing rapid growth to ice and snow sports, ice and snow tourism, ice and snow equipment and other tracks. Among them, the top trend is the Winter Olympics mascot "Bing Dwen Dwen". Recently, a Japanese Winter Olympics reporter became popular on Chinese and foreign social media for becoming a "crazy fan" of Bing Dwen Dwen. His obsessive behavior of frantically purchasing Bing Dwen Dwen peripherals has successfully set off a nationwide craze for Bing Dwen Dwen both at home and abroad. ▲ The picture comes from Weibo In the domestic official flagship store of Olympic Pink, many types of Bing Dwen Dwen related pendants, figures, pillows, etc. have been sold out. Among them, the most popular Bing Dwen Dwen figure toy ornaments have sold for more than 50,000. The charm of Bing Dwen Dwen is not limited to China. It is also very popular on Amazon sites in the United States, Japan, Europe and other e-commerce platforms such as Japan's Mercari. It is learned that a large number of Bing Dwen Dwen pendants, ornaments and other peripherals are currently on sale on Amazon. Among them, a Bing Dwen Dwen double-sided printed keychain quickly became the best seller in this category in a short period of time. The unit price of this keychain is US$9.99 to US$12.99, which is slightly higher than the official selling price on domestic platforms. It is currently sold out. As the popularity of Bing Dwen Dwen continues to rise, foreign consumers seem to have also started to find it hard to get one. On Amazon's European site, the price of Bing Dwen Dwen is as high as 180 pounds, equivalent to about 1,548 yuan, which is a sky-high price. ▲ The picture comes from Weibo On Japanese e-commerce platforms, Bing Dwen Dwen's popularity is even higher, and second-hand websites have sold out at high prices. On Amazon Japan, the most expensive Bing Dwen Dwen pillow is sold for 10,880 yen, equivalent to about 600 yuan, and the most expensive Bing Dwen Dwen doll is sold for 99,999 yen, as high as 55,205 yuan. All of these peripherals will be shipped after the Beijing Winter Olympics. ▲ The picture comes from Weibo On Mercari, another Japanese e-commerce platform, the highest price for Bing Dwen Dwen peripherals is 55,555 yen, and even a small keychain costs nearly 300 yuan. In comparison, the previous Tokyo Olympic mascot was only sold for about 50 yuan. Looking at the information of sellers of Bing Dwen Dwen products on foreign e-commerce platforms, we can find that most of these merchants are from key cross-border e-commerce areas such as Shenzhen, China. Although it is the Lunar New Year, diligent sellers still keep up with the trend, seize the wealth code of the Winter Olympics mascot, and quickly put their products on Amazon's major sites to seize traffic opportunities. A seller reported that orders for Bing Dwen Dwen products were quickly received as soon as they were put on the shelves, making it a well-deserved traffic leader and a sales artifact. And as the whole nation was driving up the prices of Bing Dwen Dwen, many sellers reaped the benefits. Industry insiders revealed that because Bing Dwen Dwen is so popular, many sellers are competing to inquire about the source of the product, but unfortunately all major manufacturers are currently out of stock. However, Bing Dwen Dwen, which is now very popular, actually faced the embarrassing situation of not being able to sell in the past two years. Even a number of celebrities’ promotions could not save the situation. As a result, many sellers with formal copyrights became discouraged and did not prepare sufficient inventory. The production was stagnant during the Spring Festival, which made the shortage problem particularly serious. Therefore, although Bing Dwen Dwen currently has huge traffic benefits, it is likely to face infringement risks if it enters the market blindly . In addition, Bing Dwen Dwen's popularity relies heavily on the Winter Olympics. Once the Winter Olympics are over, consumers will be curious about the novelty, and the shortage problem will be solved after the resumption of work and production after the New Year, which may lead to a significant price reduction or even losses.
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