Following the trend, American online furniture retailer Wayfair announced that it would designate April 25 as the company's biggest promotion day of the year - "Way Day", similar to Alibaba's "Double 11". Platform Wayfair Time April 25, 2018
introduceOn Way Day, more than 70,000 items will be sold at a discount online, including household items and decorations. The discounts are comparable to Black Friday. Consumers holding Wayfair credit cards will enjoy additional discounts and earn 3 times the points for their purchases. Wayfair also offers free shipping and a new product sale every 6 hours. Customers can shop on the Wayfair website or the Wayfair App on their desktop. References
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