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I wonder if you have any new products recently?
The sluggish Amazon peak season is indeed a problem. The number of Amazon companies still existing in the industry is also gradually decreasing. Winter is coming. Let's see if this peak season can strengthen our confidence. So during the new product promotion period, how do we seize the golden opportunity of supporting Amazon’s newbie traffic?
Today I will explain to you the 5 general steps for promoting new products on Amazon: Before launching a new product, you must do a good job of market research, including the market capacity of the product, prices of peers, reviews, sales, selling points and pain points of peer products, etc. At the same time, you must also fully understand your own product selling points, pain points, and entry points. This will allow us to better design our product pictures and listing copy to create the ultimate listing. Then formulate a sales plan and inventory replenishment plan, and set the promotion rhythm and sales targets.
Products with good quality in the first week of FBA listing can join the VINE Voice and Early Reviewer Programs before the products are listed. If you are not confident in the quality, you must not do these two. Start adding QA every day on the first day after the product is put on the shelves. In the early stage, the traffic is small, and 1-2 QA are added every day. The core keywords of the product are embedded in the QA content to increase the keyword weight. About 10 QA are completed within a week. On the first day of sale, find high-quality buyer accounts to leave direct reviews, and the number of direct reviews should not exceed 5. After the direct reviews are displayed, start manual precision advertising for core keywords, and find influencers to share product links to increase listing traffic. Turn on automatic advertising. In the second week of FBA listing, we arranged reviews in an orderly manner, started manual and automatic advertising, and added QA every day. We completed 20 QA in a week, 2-3 QA every day. We started arranging reviews on the 8th day of sales, and completed 15 VPs within two weeks of listing. Reviews include videos, pictures, and pure text reviews. Enable manual precision, phrase, and broad advertising. Enable an automatic ad at the same time. The bid for this automatic ad is higher than the first automatic ad, and negative keywords are added in advance. Like the reviews with good quality. In the third week of FBA listing, we increased advertising investment, adjusted advertising, continued to arrange reviews, and accelerated the review response speed, but the review retention rate should not exceed 20%. We completed 40 reviews within this week. Increase advertising investment, and stop advertising that performs poorly and has ACOS that seriously exceeds the standard (exceeds gross profit margin by more than 20%). For ads that exceed gross profit margin by less than 20%, you can manually intervene to increase CTR and conversion rate, and then observe the situation. In the second week, turn on manual precision, phrase, and broad modes for the same keyword at the same time. This week, see which one or two perform better, and turn off the poorly performing ones. If the performance is good and the ACOS is lower than the gross profit margin, then keep them and continue to observe. Increase the advertising budget for the best performing ad groups. Select suitable ASINs of competing products and related products, select suitable ASINs from the advertising report, and place product advertisements. Pay attention to the listing category ranking, core keyword organic search ranking, competitor price changes, promotions, etc. Report flash sales in the Amazon backend. At this point, you can definitely get the One New Release logo. If the promotion efforts are in place, you can get this logo in the second week. In the fourth week of FBA listing, we continued to arrange reviews for flash sales and off-site promotions to break through the 60 VP evaluation mark. Analyze the negative reviews, improve and upgrade product quality, and perfect product descriptions. Participate in flash sales, increase listing traffic and conversion rate before flash sales. Stabilize rankings after flash sales. Do off-site promotions, off-site deals, celebrity promotions, video website promotions, and social website promotions. Control advertising ACOS. Except for flash sales and off-site promotions, reduce advertising bids and budgets at other times. Turn off all advertising ACOS values greater than or equal to gross profit margins, and only keep profitable ads. If the core word ACOS is higher than the gross profit margin, check the listing quality.
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