What is Shopbop? Shopbop Review

1. Introduction to Shopbop

English name: Shopbop

Founders: Martha Michelson, Ray Zemon, Bob Lamey

Year of establishment: 1999

Headquarters: Madison, Wisconsin

Group: Amazon. Shopbop was acquired by Amazon on February 27, 2006. In 2009, Shopbop launched free global delivery within three days or less, which enabled Shopbop to provide a more excellent customer experience than ever before through expanded services.

Shopbop's business definition: Fashion shopping website; originally a medium-sized website specializing in selling boutique denim clothing, it has now grown into one of the world's leading women's fashion clothing retailers.

2. Basic Information

Shopbop is a well-known American women's fashion shopping website, which provides everything a fashionable woman needs in her wardrobe, from women's clothing, swimsuits, wedding dresses, handbags, boots to scarves, jewelry and other accessories. Shopbop offers more than 400 brands, including both popular fashion brands such as Madewell, 7 For All Mankind, Juicy Couture, and high-end designer brands such as Rag & Bone, DKNY, Alexander Wang, Proenza Schouler, and Diane von Furstenburg.

Unlike many large department stores that put the entire collection of designer brands on the counter, Shopbop's professional buyers only select the few pieces they recognize most from the entire collection, and then Shopbop's stylists remix and match them. Shopbop has always been proud of their buyers and stylists. Every season's Lookbook is like a fashion magazine, inspiring modern fashion women to wear inspiration for various styles or occasions.

The best-selling brands on Shopbop are: Marc by Marc Jacobs, Alice + Olivia, Elizabeth and James, Vince, Juicy Couture, J Brand, 7 for All Mankind, and Theory.

Shopbop is headquartered in Madison, Wisconsin. It was acquired by Amazon on February 27, 2006 and became a member of the Amazon corporate group. In 2009, Shopbop launched free global shipping in three days or less.

In 2011, Shopbop strengthened its global business, providing settlement in twelve different currencies, as well as interfaces and customer service in six languages, including French, German, Spanish, Japanese, Simplified Chinese, and Korean, to meet the personalized shopping experience of Shopbop's global customers.

3. Brand Story

Shopbop was founded in 1999. Initially, Shopbop's main business was selling 7 For All Mankind's denim series and Juicy Couture sportswear.

Today, Shopbop is the leading online retailer in the fashion industry. Along with Net-a-Porter, Shopbop has become a fashion shopping website that young female consumers have been following since college. Shopbop's performance is no longer something that fashion brands can ignore. "We sell very well on Shopbop, even though we don't know why," said Leslie Rubisch, media director of Alexander Wang.

Paula Sutter, president of Diane von Fursterberg, said: "Girls really appreciate the vision of these website buyers. For every one piece sold in DVF's own online store, Shopbop can sell three. As a fashion brand, it would be crazy not to pay attention to what these shopping website buyers are doing."

4. Foreign Media Comments

Hailed as "Editor's Choice" by Daily Candy and as having "the best customer service" by The Wall Street Journal, Shopbop's unwavering commitment to staying on the cutting edge of fashion and providing a personalized shopping experience continues to be a driving force behind the company's continued success.

A champion of new design talent and a pioneer in the intersection of magazine and boutique shopping, Shopbop's trend-setting fashion vision is featured in editorial features and in prestigious fashion titles including Vogue, Harper's Bazaar and Elle.

5. Related News

(1) Launch of international website functionality in January 2011; professional features will include the ability to choose from twelve different currencies for shopping, as well as checkout and customer service communication capabilities in six languages ​​(French, German, Spanish, Japanese, Simplified Chinese, Korean) to meet customers' personalized shopping experience.

(2) In September 2011, we teamed up with international movie star Fan Bingbing to exclusively sell Vogue’s limited edition T-shirts.