In order to help sellers operate easily in various sites around the world, Amazon's "Global Selling" has been committed to developing intelligent language localization functions, namely ASIN Localization. Through Amazon Localization Angel, you can quietly help you translate your existing listings into the local languages of other countries and synchronize them to other minority language sites (US->EU & JP, or UK <-> DE/FR/ES/IT). Effect Improve conversion effect Synchronize listing informationIntroduction to ASIN LocalizationASIN Localization can translate the key information on the product details page into the local language. If there is important information on the title, the word order can be automatically adjusted to make the translation more authentic and more in line with the reading habits of local consumers. ASIN Localization simultaneously translates information that fits the local language habits and more accurately describes the product details page, allowing the system to help sellers find keywords that match the search behavior of local consumers, making subsequent manual advertising more accurate. ASIN Localization Synchronization Content1. Title If the original site title contains important product details (such as Slim Fit, Sleeveless, Off-shoulder, Crew Cut, Boot Cut, etc.), when synchronizing the translation, while retaining this important information, the word order will be more in line with the reading habits of European consumers. 2. Five-point description 3. Product Description 4. Translation of keywords ASIN Localization specific steps1. Go to the source mall (source site) seller platform, inventory - global sales - establish international product information 2. Select the source mall and target mall 3. Determine the type of products to be copied and set rules, such as choosing to copy only FBA products, only MFN products, or both; select the product condition (new or used), etc. 4. Determine the pricing rules of the target mall, such as which prices need to be synchronized (List price, sale price), and the price settings corresponding to different delivery methods, such as being consistent with the source mall, increasing or decreasing by 10%, etc. 5. The synchronization process will take about 4 hours, depending on the number of listings that can be synchronized on your source site. After the synchronization is successful, you can download the synchronization report to view the synchronization results. ASIN Localization1. More accurate advertising ASIN Localization synchronously translates information that fits local language habits and more accurately describes the product details page, allowing the system to help you find keywords that match local consumer search behavior, making subsequent manual advertising more accurate. 2. Ads are displayed faster Allowing the system algorithm to quickly capture the relevance of product titles, descriptions and other information improves the effectiveness of natural traffic and automatic advertising, allowing you to create manual advertising faster. 3. Higher quality ads The higher the quality of product information translation, the higher the quality of filtered keywords, which means your manual ads can be of higher quality and more competitive, thereby accelerating the product cycle from display to conversion and increasing sales. |
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