Permanently banned! Hundreds of millions of funds lost! He made 200,000 orders a day, and he sold 1.1 billion

As we all know, selling masks is a double-edged sword, with high profits but also high risks. It is possible to receive 6,000 orders a day, or be directly blocked. Recently, several Amazon sellers were permanently blocked and hundreds of millions of yuan in funds were frozen.

As early as last week, an Amazon seller was banned for selling masks, and more than $ 120,000 was frozen . The email this seller received is as follows:

Amazon said in an email:

Coincidentally, recently, another seller broke the news:

According to the whistleblower, the closures not only included sellers of N95 masks and disposable medical masks, but also sellers of ordinary cotton masks, and even sellers of hand sanitizer and forehead thermometers. They all received the same email as the seller whose $ 120,000 account was frozen. The reason for the closure was that they sold N95 masks , but many sellers said they did not sell N95 masks.

It is reported that the earliest large-scale account suspension can be traced back to the end of March to the beginning of April, and most sellers had their accounts frozen after they stopped selling masks . In other words, it is a matter of settling accounts after the event , which is always the style of my brother-in-law.

In fact, Amazon has long been strictly controlling the mask issue and has blocked accounts several times before. Now it’s happening again. It seems that the requirements are becoming more and more stringent. All mask sellers must have reliable quality and complete qualifications!

Some people were blocked for selling masks, but others made a fortune quietly.

Just last night, the total number of orders for a leading cross-border e-commerce company reached over 200,000 . The team worked all night and continued to work until one or two in the morning.

Many small and medium-sized sellers have also stated that they have seen a surge in orders, even exceeding sales during last year's Prime Day. The order volume for some listings has exceeded 200% !

A seller said that with the huge sales this month, his personal sales commission exceeded 300,000 ! The commission is an astronomical figure, so you can imagine the sales volume.

It is understood that these products are not popular epidemic prevention materials, but some ordinary household products .

Why did the orders explode again yesterday? Many sellers speculated that, just like last time, the US government distributed money, and with the large-scale unemployment of the American people, the second wave of government subsidies has arrived one after another .

Recently, the sales revenue of Yibai Network, a popular online retailer in Shenzhen, for the first quarter of 2020 was made public. According to the disclosed data, in the first quarter of 2020 , Yibai Network’s total sales amounted to approximately US$ 157 million ( equivalent to approximately RMB 1.1 billion ), an increase of nearly 30% compared to the same period in 2019 .   !

As we all know, the company's main product types include automobile and motorcycle accessories, industrial and commercial supplies, home gardening, health and beauty, outdoor sports, 3C electronic products, etc. The main business income of each category is as follows:

Although orders are booming at this time, some sellers are not happy because the biggest problem at the moment is poor logistics and delayed delivery. The more they sell, the greater the losses they may suffer.

Two days ago, Amazon US issued a notice that it would allow more products to create shipments .

I thought this was a great thing, but I didn't expect it to be a "pitfall" ! Although you can create a shipping plan now, the shipping quantity is strictly limited. If it exceeds the specified number, an error will be reported. Sellers who created a shipping plan this weekend basically saw the following reminder.

It is understood that most sellers can generally create a maximum of 50 shipments for new products , and the replenishment quantity of old products may be related to daily sales and product repurchase frequency.

50 replenishment quantities are a drop in the bucket for many sellers who are experiencing a surge in orders, and they may even face the distress of new products being out of stock. So, how can we break through the 50- item limit of US FBA shipments ? Xiaozhi summarizes two methods that are widely circulated online:

1. First, randomly select an old product that can be shipped from a store, create a shipping plan, and select 10 as the shipping quantity.

Why choose an old product? Because when you confirm the shipment, the system will assign a warehouse to you and record that your product is already using 50 shipment quotas. If you add more, it will prompt the shipment limit.

2. Select the product you want to ship and open multiple windows. Each limit is 50. If you want to ship 400, open 8 windows. Select the shipping plan added to the spot and select the plan you just created.

After adding, do not confirm first. Add all the shipping requirements of the 8 pages to the same shipping plan in turn, and finally confirm the next step. This way, you can break through the 50 shipping limit.

After many tests, I found that using this method, sometimes there is no problem adding 150-300 products , but if too many are added and recognized by the system, no more products can be added.

The above method may be detected by the system, and the vulnerability will be invalidated quickly. The following is a very safe and reliable method.

1. Establish a shipping plan using old products that can be shipped.

2. Add the product page, enter the Asin to be shipped , then select FBA delivery, and select 50 for the delivery quantity , which is equivalent to selling your own product. Then continue to operate the delivery and add 50 goods to the delivery plan of the old product.

3. Repeat step 2 and add all 8 new SKU shipping plans to the old shipping plan.

Approve the shipping plan so that you can get a plan to ship 500 units of this Asin.

The advantage of this method is that it fully complies with platform rules and there is no violation of any regulations; the disadvantage is that a new FNSKU label needs to be affixed for every 50 items (if the label is ASIN , there is no such trouble) , and multiple SKUs will be displayed for follow-up sales.

I have shared the method with you. You can try it again when you have time, just in case it really works. However, sellers should still check which products can be replenished every day . If you find that the SKUs that can be replenished are large, you must create a delivery plan first , no matter how much inventory is available. Otherwise, when there is no inventory, you may lose the right to replenish when you want to replenish the stock!