What is ZALORA? ZALORA Review

introduce

Zalora is affiliated with Rocket Internet, a German e-commerce incubator headquartered in Berlin, Germany. They hope that Zalora can become the Zappos of Asia.

Sales Area

ZALORA covers 11 countries in the Asia-Pacific region. In addition to selling products in Singapore, it also covers Hong Kong, Taiwan, Singapore, Indonesia, the Philippines, Thailand, Vietnam, Malaysia and Brunei.

Brands involved

On ZALORA, customers will find big brands such as Nike, American Apparel, New Look, River Island, and more.

Platform Advantages

1. Rich customer resources

2. Create a store on the Zalora platform

3. Merchants have the right to modify and set prices and upload products

4. Opportunities for marketing exposure

5. Fast and reliable logistics service

6. Guidance from fashion and data experts

Platform Commission

Most online platforms charge maintenance fees, but Zalora has no maintenance fees and no monthly subscription fees.

The larger fees start to come into play when you start listing products. In addition, there are other additional fees associated with multiple image listings each month. These fees are not specific and depend on the products listed.

Products sold on the Zalora platform will incur different commissions depending on the product type, ranging from 10% to 30% per product, but these fees may vary depending on Zalora's policies. In addition, sellers will also incur hidden fees for customer returns.

Zalora's commission varies by region. In most countries, Zalora charges a commission of about 25%-30% of the unit price. However, Zalora's Philippines site charges a relatively low fee of about 15%-25%.

Zalora Entry Requirements

1. When signing the contract, you must hold original identification documents, a formally registered business, all licenses and registration forms, and you must be at least 18 years old.

2. You need to comply with all necessary laws and policies in the country where you operate.

3. You need to be consistent with your product range and prices at all times and be aware of your products, stock quantities, prices, terms and conditions and any charges that the buyer may incur.

4. You need to have the ability to meet customer orders within the specified order delivery policy.

Financing

In September 2012, Zalora received tens of millions of dollars in investment from JPMorgan Chase.

In March 2013, Zalora received a $26 million investment from German retail group Tengelmann.

In May 2013, Zalora received a total of US$100 million in funding. Other long-term partners of Rocket Internet also participated in this round of investment, including Summit Partners, Investment AB Kinnevik, Verlinvest and Tengelmann Group.

In December 2013, Zalora announced that it had received US$112 million in financing, setting a new record for financing for fashion e-commerce companies in Southeast Asia.

develop

In October 2013, Zalora launched its own brand Ezra.

Since April 2014, Zalora has allowed individual merchants to join the Zalora open platform, but after these merchants reach a certain sales volume, Zalora will charge a portion of the commission from the merchants.

In October 2015, ZALORA, Asia's largest apparel e-commerce brand, officially launched its iOS and Android versions of its mobile shopping application in Taiwan.

In June 2017, Central Group Online (Thailand's top group) changed the name of its fashion e-commerce website Zalora to Looksi. The domain name of Zalora Thailand has been changed from www.zalora.co.th to www.looksi.com. In addition to the name change, Central Group Online also decided to halve the number of existing fashion brands on the Zalora platform to about 1,000 brands, ranging from clothing, luggage to shoes and sporting goods.

References

• 1. Zalora’s e-commerce business: Sohu [cited on 2016-01-25T16:00:00.000Z]