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▶ Video account attention cross-border navigation Before the big sale: Just wait, I will make those who laugh at me regret it to death; After the big sale: Just wait, I’m going to make everyone who laughs at me laugh to death. ——Amazon sellers’ golden quotes Yesterday, amid cries of "press the F5 key until it breaks down", Prime Day 2022 officially came to an end. Amazon's official data shows that during this year's Prime Day, Amazon's global order volume exceeded 300 million , with more than 100,000 products purchased every minute, setting a new sales record for Amazon Prime Day. Among them, consumer electronics and household goods deployed by many Chinese sellers have become the world's best-selling categories during this year's Amazon Prime Membership Day. Although Amazon has delivered a satisfactory answer, looking at the various Chinese sellers on Prime Day, these data do not seem so real. Only a few sellers have experienced explosive sales, and more sellers have experienced the helplessness of being "accompanied by Lin Dan" and the various "unexpected problems" that occurred during Prime Day. Exchange rate crisis! Euro falls to parity with dollar It is learned that since July 12, the euro has continued to plummet, and the exchange rate against the US dollar once fell to 1:1 , a new low in nearly 20 years. On the morning of July 15, the euro-dollar exchange rate was 1.0036 , close to 1. According to expert analysis, the recent sharp drop in the euro exchange rate is mainly due to the following two factors: 1. Affected by the conflict between Russia and Ukraine and the energy crisis, the momentum of economic growth in Europe has slowed down, and the market has lowered its expectations for the ECB to raise interest rates; 2. The Federal Reserve has accelerated its interest rate hikes, the U.S. dollar has become too strong, and the euro has been severely impacted. It is learned that the news has also caused a heated discussion in the cross-border circle, and many sellers have complained: "After two years of working on the European site, I discovered a truth: Even dogs don't work on the European site." "Inflation in Europe is even worse than in the United States. Now that the war between Russia and Ukraine continues, I think the euro exchange rate will fall further." "It dropped from 7.8 at the beginning to 6.7. It's getting worse and worse." In addition, during this year's Prime Day, Amazon's performance in Europe was slightly worse than that in Japan and the United States. Many European sellers said that this year's Prime Day not only burned more advertising budgets, but sales remained almost unchanged, and there was no promotional holiday experience at all. Some sellers even bluntly stated that the policies of European countries are different, compliance is difficult, the cost is high, and there is a risk of unstable exchange rates, which is not proportional to the profits obtained, and it is no longer worth it for sellers to regard it as the focus of maintenance. ▲ The picture comes from Zhiwubuyan As of today's opening, the US dollar exchange rate was reported at 6.7411, maintaining its upward trend as the Federal Reserve continued to raise interest rates. The real-time report of the euro against the RMB reached 6.7683 , once again creating a new historical low. Until the end of Prime Day, the euro exchange rate has not shown any signs of appreciation , and the calls for European sellers to raise prices and stop involution remain high. It is not difficult to predict that at a time when the international political and economic situation is turbulent, insisting on operating a European site will be a difficult and protracted battle for cross-border sellers. In addition to the crisis of continued exchange rate plunge faced by sellers on the European site, sellers on the US site also encountered the problem of continued port congestion during Member Day. Logistics dilemma! Three major US ports on strike It is learned that according to foreign media reports recently , affected by California's AB5 bill, truck drivers at the three major ports of Los Angeles, Long Beach and Oakland announced strikes one after another. Among them, the Ports of Los Angeles and Long Beach have already implemented strikes on July 13 , and the Port of Oakland will start striking on July 18 . It is reported that once AB5 is officially implemented in the trucking industry, it means that more than 70,000 independent truck drivers must become formal employees of a trailer company in order to continue working. For this reason, truck drivers at the three major ports in the western United States took the form of a strike to express their protest. ▲ The picture comes from foreign media Although the scale of the strike does not seem to be large at present and has not yet caused disruption to port activities, the pick-up and return of goods arriving at the port will inevitably be affected to a certain extent. In the seller communication group, many sellers also said that they had received relevant notices from freight forwarders: during the strike, some gates of the Long Beach Container Terminal (LBCT) will be temporarily closed, and reservations for container pick-up cannot be made. The pick-up/return operations of containers arriving at the port in the near future will be affected to a certain extent. ▲ The picture comes from the seller communication group As Amazon Prime Day has just ended, a large number of orders on the US site may be delayed. In addition, it is also known that the negotiations between the International Warehouse and Longshoremen's Union (ILWU) and the U.S. West Coast port employer PMA have not yet reached an agreement . The negotiations involve a total of 115,000 railroad workers and will reach the deadline next week. If the government refuses to intervene and the negotiations fail, it will trigger a large-scale strike or shutdown. This is bad news for sellers on the US site. Membership Day just ended a few days ago. While sellers on the US site were praying that the negotiations would be concluded smoothly as soon as possible, Amazon also started to "make trouble" in a big way. Selling ban warning! Amazon category cleanup We learned that a seller revealed yesterday that a large number of products in the "Baby Head Shaping Pillows" category on Amazon's US site were shown as unsaleable. On the BS list of this category, only three products in the top 50 were displayed normally. ▲ The picture comes from Amazon US As soon as the news came out, it caused an uproar in the cross-border circle. Many sellers said that this was the first time they had seen such a situation where all categories were hung up, and there were many different opinions about the reasons for this situation. Some sellers said that if all categories are down, it is usually a bug in Amazon. Some sellers also speculated that this might be affected by the Xinjiang cotton ban and Amazon began to ban related products. ▲ The picture comes from the seller communication group Some sellers also mentioned that this is likely because Amazon is preparing to ban the sale of this type of product after the new safety standards for baby sleep products are officially implemented in the United States. Some sellers even said that they have received platform compliance reminder emails from Amazon. ▲ The picture comes from Zhiwubuyan The email stated that the U.S. Consumer Product Safety Commission's new Infant Sleep Products Rule (ISP) stipulates that it is illegal to sell non-compliant infant sleep products produced on or after June 23, 2022. Based on this, it can be inferred that the most reliable speculation is that Amazon’s situation is affected by the new safety standards for infant sleep products in the United States. It is understood that the final regulations on the safety standards for infant sleep products in the United States will officially take effect on June 23, 2022, imposing an indefinite ban on unsafe infant sleep products (infant inclined sleep products). ▲ Image from the U.S. Consumer Product Safety Commission As of now, Amazon has not responded to this and the specific reason is still unknown. However, it is understood that the BS list in this category has now returned to normal display. ▲ The picture comes from Amazon US Here, we also remind sellers involved in related products to submit relevant compliance materials as soon as possible to avoid losses due to subsequent categories being banned from sale again. With the end of the Prime Day mid-term promotion, cross-border sellers still face many obstacles. In order to prepare for the final exam in the second half of the year, sellers need to pay more attention to the compliance operation of the store to avoid unpredictable risks caused by touching the red line. What do you think about this? Welcome to discuss in the comment area~
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