It is learned that during this year's Prime Day, Amazon's global order volume exceeded 300 million , setting a new sales record. The popularity of Prime Day seems to have never subsided.
Cross-border navigation , like 5 ▲ Video account focuses on cross-border navigation However, in terms of sales, eMarketer predicts that this year's Prime Day global sales will reach 12.5 billion US dollars, an increase of only 8% over last year. Compared with the average sales growth rate of 66.6% between 2016 and 2019, Amazon Prime Day's sales growth rate has slowed significantly. Some analysts pointed out that Amazon's consumer buying frenzy this time was mainly due to the platform's unprecedented ultra-low discounts. We also learned that compared with previous years, there are fewer sellers posting order screenshots this year. Most sellers are observing the order situation in a low-key manner. Some sellers also said that the theme of this year's Membership Day is actually a day for clearing inventory . Prime Day sales exploded, but the loss exceeded $5,000! It is learned that during this year's Prime Day, many sellers adopted large price cuts and super high discounts to clear inventory in order to alleviate inventory pressure. In the seller communication group, sellers have also complained that the discounts this year are too generous. There are quite a few products that can be purchased for 0 yuan. It feels like they are basically working for Amazon. ▲ The picture comes from the seller communication group A few days ago, Prime Day just ended, and sellers who offered big discounts to clear inventory posted their results: they successfully sold a lot of orders on Prime Day, but they lost a total of more than US$5,000 (about RMB 33,000) in two days. ▲ The picture comes from Zhiwubuyan The seller said that he usually sold products for more than $1,300 and could still make a profit of $100, but during the big sale, in order to clear out the stock and get the money back, he directly lost more than $5,000. Under this post, many sellers also posted the same results: "Report, I participated in PD and raised my ranking at a loss. My ranking went up, but I lost money and the stock was out of stock." "There was only one time when we had a huge order flow, we had hundreds of orders, but we added them together and gave them away at a discount." "I rushed to BS and opened the order to see that the discount was superimposed with the off-site discount." It is learned that under this year's high inflation environment, affected by factors such as continued supply chain disruptions and the intensifying trend of consumption downgrade , Amazon sellers' store sales have plummeted and hit new lows, resulting in a large backlog of inventory. Therefore, cross-border sellers will choose to clear out goods and recover funds by offering large discounts on Member Day. But apart from the sellers who cleared their inventory and achieved a surge in orders by offering huge discounts, there are also some sellers whose products still show no signs of a surge in orders even though the discounts have been accumulated to the point where the price is close to 0 yuan. Recently, we learned that some sellers have chosen to turn to offline channels for sales due to their overstocked inventory and failed to clear out the inventory. Among them, "clearing inventory at subway stalls" has become a hotly discussed spectacle in the cross-border circle. After failing to clear out the stock at the warehouse, sellers agreed to set up stalls in the subway! Recently, a seller posted on the forum that since there were more than 1,000 items of goods stranded in the warehouse, the team decided to set up a stall at the subway entrance on July 15 to conduct a clearance sale. ▲ The picture comes from Zhiwubuyan Since the seller 's way of clearing out stock was unprecedented , and the products were adult products , the post sparked heated discussions in the cross-border circle as soon as it was published: "They can't clear out the goods, so they have to set up stalls. This is the first time I've seen this." "Have you considered the buyer's feelings? I guess he would have run away from me. It would be a big social death scene." "I'll set up a stall a few steps away from you, selling my unsalable masks. My slogan is: No one will recognize you when you put on a mask. You can even go next door to buy adult toys..." There are also sellers who kindly issued professional reminders: adult products belong to the "medical and health care category". If they are sold privately without business qualifications and licenses, the urban management will find out and report to the industrial and commercial authorities, and the fines will be very severe. ▲ The picture comes from Zhiwubuyan It was learned that the seller’s goods failed to be successfully cleared out of inventory on the e-commerce platform, mainly due to infringement . As we all know, Amazon has always taken trademark infringement very seriously. All sellers’ products and listings must comply with laws, regulations and platform policies. We would like to remind all sellers that from the moment they purchase products, they need to conduct product reviews and assessments to determine whether the products have the risk of trademark infringement and avoid losses due to product infringement. In addition, although the offline method of setting up stalls to clear stocks sounds very novel and interesting, the risks involved are also considerable. Therefore, it is recommended that sellers adopt more practical and reliable methods to clear inventory. Recently, in order to solve the dilemma of sellers' inventory backlog, Amazon has also prepared a series of inventory monetization tools: 1. Amazon Logistics Outlets Limited Time Promotion Outlet Flash Sale is a promotional channel that presents customers with discounted, clearance and overstocked products. Products participating in Outlet Flash Sale will provide customers with a discount of at least 20% (20% off). 2. Amazon Logistics Rating and Resale Program When overseas buyers return goods to Amazon's fulfillment centers, the goods may become unsellable. Amazon's logistics grade and resale program will help sellers recover value from unsellable goods. 3. Amazon Logistics Bulk Clearance Program The Amazon Logistics Bulk Clearance Program is designed to help sellers deal with excess inventory and buyer returns, avoid storage fees and disposal fees, and recover part of the cost of the goods. 4. Automatic inventory removal function After activating the automatic inventory removal function, the Amazon system will automatically help sellers recover the inventory value according to the inventory value from large to small. The above are the inventory clearance tools officially provided by Amazon. They are provided here for reference by all sellers. I hope they can be helpful to sellers with inventory backlogs. Although Prime Day has ended, the peak season promotion in the second half of the year is approaching. It is believed that for cross-border sellers, it is necessary to prepare stocks carefully, optimize costs to the maximum extent, save expenses, and leave enough price space. What do you think about this? 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