Attention! Amazon is strictly investigating the behavior of refurbishing listings!

Recently, Amazon’s regulatory measures on listing renovation have become more stringent, and many sellers have received warning emails from the platform.

It is understood that Amazon clearly pointed out in the email sent to sellers that the platform found that some sellers or their agents tried to adjust or replace a specific ASIN with a new ASIN that does not match the product represented by the current ASIN . This behavior is clearly defined as "refurbished listing."

In addition, Amazon emphasized that such behavior violates its seller code of conduct , and if it happens again, the relevant accounts may be suspended.

Amazon listing renovation is actually a trick to "optimize" listings - replace the ASIN corresponding to a SKU with another ASIN, and still sell it normally. Although the ASIN is changed, the product remains unchanged, and the FNSKU remains unchanged.

At the same time, after the renovation, all the reviews of the old listing, including negative reviews, can be removed. This means that the product ranking and weight will not be affected, and it will become a new product and enjoy the traffic of the new product .

1. Submitting a large number of case requests to refurbish products. If this behavior is too frequent in a short period of time, it may be identified as an abnormal operation by the Amazon system. This may cause Amazon to suspect whether the seller intends to bypass platform rules, manipulate data or engage in other improper behavior.

2. Renovation by changing ASIN attributes, that is, submitting a large number of requests to merge ASINs or modify ASIN attributes in a short period of time . Amazon may regard this as a violation of product information accuracy and may take punitive measures against the violating sellers.

Penalties include, but are not limited to: deleting listings, suspending sales privileges, freezing funds, and even closing seller accounts. Amazon continuously updates its algorithms and monitoring systems to detect and combat refurbished listings. Any refurbished listings may be considered by Amazon as a violation of "improper use of variants" or "lack of information accuracy."

➤ Avoid variation abuse : Do not attempt to replace a specific ASIN with a new ASIN that does not match the current product, which may be considered a violation of improper use of variations or lack of information accuracy.

➤ Improve product information quality : Ensure that the product information in the listing is accurate, including pictures, titles, descriptions, etc., to avoid violations caused by inaccurate information.

➤ Avoid large-scale changes : Minor optimizations are acceptable, such as correcting typos, updating inventory information, etc. Avoid frequent and large-scale changes to titles, descriptions, and images.

➤ Maintain consistency : There should be some consistency between the old and new versions of the listing. Do not suddenly change the core selling points and features of the product.

➤ Use keywords properly : Add relevant search hot words when optimizing, but don’t stuff keywords. Use natural language to incorporate keywords to improve search rankings.

➤ Do not change ASIN attributes frequently : Avoid frequently submitting requests to merge ASINs or modify product attributes to avoid triggering Amazon’s regulatory mechanism.

➤ Be familiar with platform policies : Amazon’s policies are constantly being updated. Sellers should keep abreast of the latest policy changes to avoid violating regulations due to lack of understanding of the rules.