Amazon’s way to get rich overnight, up to 40 million US dollars!

Many people say that Amazon doesn’t make money.

I guess I've probably been slapped in the face by now,

Now let’s not talk about whether you make money from selling something.

According to incomplete statistics,

An Amazon account can now be sold for up to 40 million US dollars.

Everyone knows that Amazon is famous.

If you can't sell the goods, you can sell the account.

Anyone who says that Amazon is not profitable will be slapped in the face.

As early as 2018, there was such a saying.

A large number of acquirers began to pour into the cross-border circle.

There are many sellers who get rich by selling an account.

There are nearly 80 brand acquirers in the market.

Not including those that are floating under the water and ready to make a move.

This manifestation is called "rapid realization of wealth freedom" in the industry.

This paradox has indeed been achieved.

So far, hundreds of billions of RMB have been absorbed.

The fastest unicorn company was created in the US market.

Thrasio, founded in 2018, completed its Series D financing in October this year.

With a total financing amount of US$3.4 billion, it quickly became a unicorn.

In December, Seller X received another $500 million in funding and became another unicorn.

At Nebula Brands, a local aggregator in China,

In November, it completed a US$50 million Series B financing.

Does anyone feel like déjà vu?

Yes, this is very similar to the original real estate.

But this time it has become an "acquisition + operation" model.

However, asset funds are still obtained by fully leveraging.

The core of the competition is actually asset management efficiency.

At this time, the accuracy of the shot and the understanding of the store are very important.

But for Chinese sellers,

This is also a reasonable exit mechanism.

Allow yourself to stop loss quickly and in time,

Everyone knows about Amazon in 2021.

Store closures, skyrocketing shipping costs, platform regulation, and expensive data traffic.

Each of these adds another obstacle for Chinese sellers.

Aggregators also provide many sellers with another way out.

In fact, we can think about it carefully.

What we sellers earn is nothing more than the profit of the product itself.

What the acquirers are looking at is the brand's scale.

The asset price difference that can be brought about

This is the same as investing in land and building a building.

Let's take the simplest example;

“You acquire a few stores and start operating them.

As long as the store operation recovers the cost, you will make money.

Even if some brands begin to fall in price after operation,

But as long as there is a part of it that can be earned, it can be covered.

Then you can start raising more and more money.”

Doesn’t it seem reasonable?

But have you ever thought about this?

A heavily-debt leveraged buyout game,

Should we first consider the risks behind it?

Large-scale store closures are the biggest hidden danger.

So many aggregators started to work hard on auditing.

Constantly testing brands and stores,

But Chinese brands have just started to go global.

Many aggregators just want to create a Unilever-like model.

However, Chinese Amazon sellers still focus on distributing goods.

Even sellers of high-quality products only have a brand name.

If you really want to talk about a brand that is worth mentioning, it is only Anker.

Have you ever thought about the butterfly effect?

If you want to be discovered by aggregators,

Then you will definitely use your brand to boost your ranking.

This is the simplest and most direct way to review.

Then if all the top-ranked categories are scanned,

It will soon become a monopoly.

In this way, the subsequent assets will rise in value.

Such a situation has already emerged in Europe.

As for the domestic market, next year will be even more competitive.

If you want to continue to grow your capital, you have to continue to inject it.

It is better to operate the group properly.

In the eyes of the old farmer, this is just a way of taking advantage of the situation.

This lever principle is not new.

It just appears in the cross-border circle, which makes people confused.

But for sellers who want to stop losses in time,

It's not entirely unreasonable.

Here I would also like to remind many aggregators,

Wait and see what the cross-border market will look like in 2022 before making a move.

Don't end up losing the rice while trying to steal the chicken.