Weird review request cards reappear! Sellers don’t sell goods, they only sell misery

Recently, foreign media revealed that Amazon sellers have come up with a new trick on the review request cards, directly using pitiful words to ask consumers to leave reviews for their products!

Please take a look at this small card. It starts with the big words "We need your help!". A quick glance shows the general content is "We have a little daughter who is seriously ill. We urgently need your help to leave a review so that we can earn more money to treat the child." This style of painting reminds me of the text messages urged to leave reviews sent to me by Taobao sellers who cannot make a living without reviews after Double Eleven or 618 every year.

Anyway, domestic consumers have become immune to this kind of operation. No matter how miserable you say it is, they will just pretend not to see it. As for whether foreigners believe it or not, it is hard to say. If they have not been baptized by this kind of pitiful routine, and there are more saints overseas, it may have some unexpected effect.

However, judging from the content of this review request email, there is no direct mention of leaving a good review or cashback, physical rewards and other obvious violations, but the small card is still very sensitive. Speaking of small cards, I think of the most serious store closure incidents of Zebao and Aoji last year. At that time, the media broke that Zebao stuffed small cards in its products to ask sellers to leave reviews in exchange for high cashback.

Zebao's small card is too blatant. Not only does it tell you how to leave a review on the back of the review invitation card, but it also states that you can receive the bonus by emailing your account information and a screenshot (or link) of your review to Zebao. This is a clear violation of Amazon's policy prohibiting cash or physical rewards in exchange for positive reviews.

Although a spokesperson for ZEBO said that the company only encourages consumers to share their experiences and does not guide them to leave positive reviews, this statement was obviously not accepted by Amazon. Amazon directly removed all the RavPower products involved in the incident, and then removed several other ZEBO product lines, and released the news to foreign media, clearly targeting ZEBO for violating the rules and leaving positive reviews.

Will the small card in this case trigger Amazon's violation review? I can tell you clearly that even if there is no cashback reward or no encouragement to leave good reviews, as long as you insert the small card, it is a violation of Amazon's policy. Especially now that review policies and ranking manipulation are the focus of Amazon's crackdown, it is difficult to ensure the safety of the store and products if the small card is caught.

So today, just take a look at this pitiful little card. Friends who want their products and stores to be safe should not go against the wind. I will introduce to you an alternative to the little card.

The solution to replace the small card is the Engagement function under the Transparency Program. Sellers can use this function to edit a page by themselves, and when the consumer receives the product and scans the Transparency Program QR code, the page will be displayed on the consumer’s mobile phone.

This page can contain detailed product graphic introductions and usage guidance videos to help consumers better get started with the product and understand the key points of product use or maintenance. Coupons can also be used to further guide consumers to repurchase.

Buyers can also share the video or discount information on the page to social platforms such as Facebook and Twitter with one click! This is equivalent to giving sellers a new channel to display products and discount activities. If you can guide the sharing on this page, the effect can be even better!

Moreover, the Transparency Plan now allows sellers to add some customized text on the QR code label. Sellers can write "Scan the code to receive coupons/see how to use" on the label to guide customers to scan the code for secondary marketing. With small cards being severely cracked down on now, this officially allowed guidance method is very rare.

In view of the recent crazy incidents with small cards, everyone should try to avoid some gray operations as much as possible. However, because Amazon has never cracked down so strictly before, most sellers have become dependent on gray operations such as review request cards, cashback cards, reviews, and fake orders. Trying to switch to this officially recognized review request operation is more conducive to the seller's link security.