Which second-hand e-commerce platform is the best! A comprehensive review of Depop, Mercari and Poshmark

According to the news, more and more young consumers are starting to buy second-hand clothes online. According to the latest report from Thredup, a US second-hand e-commerce company, 33 million people in the United States bought second-hand clothes online for the first time last year. By 2025, this market is expected to reach 77 billion US dollars.

The booming second-hand economy has also attracted a large number of sellers to sell second-hand goods. The choice of second-hand e-commerce platforms is also a key issue. The following will analyze the mainstream second-hand e-commerce platforms in the United States and conduct statistics on the traffic and audience groups of each platform.

Depop

cost:

It is free to open a store and upload products on Depop, but once the product is sold, Depop will charge 10% of the selling price.

For PayPal sales, sellers will also pay 3.49% plus a $0.49 transaction fee, and for Depop Payments (which allows sellers to accept Apple Pay, Google Pay, credit cards, and debit cards), sellers will pay 2.9% plus a $0.30 transaction fee per transaction.

User profile:

Depop currently has more than 30 million users, and most of them are young, with 9 out of every 10 active users under the age of 26. Depop's main audience is Generation Z, and streetwear, single items and Y2K are its popular categories.

Features:

Depop allows individual and business sellers of all ages to create stores, and the platform provides avant-garde and high-quality fashion products by collaborating with global fashion brands, charities and influencers.

Mercari

cost:

It’s free to set up a store and upload products on Mercari, but once an item sells, Mercari takes a 10% commission on the sale and charges 2.9% plus $0.30 in payment processing fees.

User profile:

According to Mercari trend expert Tiffany Olson, the platform app has been downloaded more than 50 million times in the United States, and about 350,000 new products are added to the platform every day. Popular items include vintage home decor, handmade goods, fudge, board games and trading cards.

Features:

Mercari has an edge in technology, including smart pricing and image recognition features, which allow buyers to search using only a photo of an item.

Poshmark

cost:

It is free to open a store and upload products on Poshmark, but once the product is sold, Poshmark will charge a sales commission based on the price. If the product is less than $15, the fee is $2.95; if the product is more than $15, the fee is 20%.

In addition to free credit card processing, Poshmark provides sellers with prepaid, pre-addressed shipping labels. However, Poshmark delays payments from reaching sellers’ accounts until buyers receive their orders, and then sellers can request a check or direct deposit of their earnings.

User profile:

Poshmark has over 80 million registered users in the United States, Canada, and Australia. As of September 2020, approximately 4.5 million sellers are considered "active." The platform has now generated over $4 billion in gross merchandise sales (aka sales).

Poshmark's audience tends to target millennials and moms, mostly office workers, where pencil skirts and blazers sell well.

Features:

Poshmark has an advantage in user interaction. The platform has launched shopping events such as PoshParty, PoshFest, and PoshNCoffee. In 2020 alone, Poshmark saw more than 30 billion social interactions.

Editor ✎ Xiao Zhu/

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