Christmas season online sales data released! Growth rate exceeds last year

This data counts the total online and offline sales. In addition to the 7.6% increase in total volume, the growth rate of online sales also exceeded that of offline sales. This year's online sales increased by 10.6%. Moreover, from November to Christmas Eve on December 24, e-commerce accounted for 21.6% of total retail sales in the United States. This figure is higher than 20.9% in 2021 and 20.6% in 2020.

In this year's year-end peak season, the highest sales period is still during Black Friday Cyber ​​Monday, with a year-on-year growth of more than 12%. However, surprisingly, the online sales are second only to several sales peaks during Black Friday Cyber ​​Monday, which are several Saturdays in December. Although there is a big gap with Black Friday Cyber ​​Monday, the overall sales in December this year are higher than last year. Usually, December before Christmas is the slowest sales period, but this year's December weekend has some surprises.

This is mainly because most sellers continued to offer big discounts after Black Friday and Cyber ​​Monday, and consumers, under the pressure of inflation, spread their consumption demand more evenly throughout the holiday period. These two factors caused this year's December sales to be not as cold as in previous years.

The soaring inflation this year has finally eased due to the continuous interest rate hikes, and the terminal consumption power has begun to show signs of recovery. However, the Fed's interest rate hikes this month have also begun to slow down. Whether this round of interest rate hikes will end is still unknown, but the tragic extent of the second half of the year in the United States is also obvious to all, and it is estimated that the US stock market will still need to be rescued next. In other words, the recovery of consumption during this period does not mean that the trough has been overcome. It is expected that at least in the first half of next year, this year's consumption trend will continue.

Consumers will spend more on daily necessities and groceries, but for non-essential categories such as furniture, electronics and clothing, the overall sales may not be ideal. With the recovery of the economy and employment in the first half of the year, this situation will gradually improve. Another good trend is that consumers will be more willing to buy some small brands with price advantages than big brands, which is a very favorable trend for us sellers.