Brother-in-law has launched a new CPC function, which increases operational efficiency by 50%!

New features for "Search terms" and "History"

Recently, many sellers did not notice that Amazon quietly added new features such as “Search Terms” and “History” to the advertising campaign interface.

Currently, the "History" function is still in beta. The search term function can view the buyer's search terms, just like downloading the corresponding report through the backend to view the buyer's search terms. However, in the past, sellers had to go to the backend to download regularly, but now they can view the search term details by clicking the "Search term" function in the backend, which is much more intuitive than the report.

However, although this function provides certain conveniences for sellers, the data details displayed are not as comprehensive as the report. If a detailed analysis is required, it is still necessary to use the analysis method of the previous report.

Another "History" function will record the relevant operations done by the seller in the advertising section. Please note that this history only provides a detailed summary of ad group and targeting changes in the past 90 days.

Here, sellers can filter the history records they want to view by changing the type. Currently, the types that can be changed include default bid, bidding strategy, and budget.

All changes that have occurred in this ad group will appear in this history function and can also be displayed in the form of icons. In this way, sellers do not need to record the advertising results every day and then check them one by one by looking through the previously downloaded reports. They can effectively track the effects of past advertising changes and optimize and adjust advertising more scientifically and efficiently.

Of course, the above two functions are both used for advertising report analysis, and the purpose of analyzing advertising reports is to filter out suitable keywords as main promotion words and negative words, as well as put them in the title, five points, details and ST. It can be seen that keywords are very important. So, in addition to advertising report analysis, Maizi will introduce several methods for finding keywords:

In short, keywords are a delicate job. You can use various tools on the market to check their popularity and search volume, but the most important thing is to consider them comprehensively based on your own products and categories. But no matter what, during Black Friday, Amazon launched new features that help sellers optimize ads and find the right strategy for advertising. For the platform, it is a hundred benefits and no harm!

Of course, Brother-in-law not only added new features to the advertisement, but also launched a new service on the Spanish site!

New Return Service

Recently, according to foreign media reports, Amazon has launched a new box-free and label-free return service. Customers in Spain can return products without putting them in boxes or labeling them!

It is understood that users can use this service at more than 2,000 Celeritas outlets. When customers return products at the return center, they receive a barcode through the Amazon.es application or email, show the barcode at the outlet, put the product in the seller's original packaging and send it to Amazon's warehouse to help reduce the mileage required to return the product.

This new return service greatly facilitates the process of buyers returning goods, but excessive convenience will also bring adverse effects to sellers. After all, the more convenient the return, the higher the return rate of buyers. But the advantage is that buyers can return goods faster, which allows sellers to activate inventory in time and shorten the time from product return to re-listing for sale.

It can be seen that my brother-in-law attaches great importance to Black Friday! Now Black Friday is in full swing, and I believe that this year's sales will reach a new peak! Maizi wishes all sellers a big order boom on Heiwu.com!