Americans have no money to spend?! Are cross-border sellers facing the "coldest" winter?

Foreign media recently revealed that the US retail market is facing a sharp drop in consumer spending power. Under the dual pressures of inflation, depreciation and salary cuts, consumer purchasing power has reached its lowest level in decades!

First, there is inflation, which we have been talking about. It has been rising since the epidemic last year, especially since Biden took office in February this year, when it began to rise 90 degrees. There is no sign of falling back. Last month, it reached the highest inflation point in 39 years, 6.8%!

In the latest foreign media consumer survey, most consumers are very pessimistic about future inflation, and most believe that the Biden administration is unable to control the current inflation level, and that the inflation rate will remain at 6% or higher for at least half a year. This means that American consumers will face gradually rising prices for half a year, and local families will need to leave more shopping budgets for daily necessities. Whether they have the spare money to buy something else depends on how their income levels change.

If the US can keep prices rising and wages rising, the purchasing power of consumers in the retail market will not change much, and the US government's original waterproofing purpose will be achieved, and the water will flow to consumers. But in fact, the opposite is true. Not only are prices higher for the American people, but the wages they receive are actually lower.

The average hourly wage growth rate in the United States, after deducting the average inflation growth rate, turned out to be negative, which means that American consumers are earning less and less money every month.

The price increase of daily necessities such as food, rent and gasoline in the United States far exceeded the growth of average hourly wages, resulting in negative growth in actual consumer income since March, with the most serious negative value exceeding -3%, and falling again in October after recovering for a few months. November and December, which should have been the most prosperous months for the US retail industry, turned out to be the worst time for consumer purchasing power, which is one of the reasons why our sellers generally feel that this Black Friday and Cyber ​​Monday were a surprise.

The drawbacks brought by the decline in terminal consumption power are not limited to this. If the Fed's money release in previous years was filtered through layers of financial capital and eventually flowed to the hands of grassroots consumers, this year consumers did not get a single drop of the money, as it was all intercepted by the US stock market. As long as the Fed stops releasing money, the US stock market will immediately be circuit-breakered. In this case, what else can stimulate consumers' terminal consumption power and activate the entire US retail market?

Now it seems that there is almost only one way, which is to let capital harvest enough high-quality overseas assets and let the US stock market suck enough blood from overseas to fill the current bubble of the US stock market. However, looking at the world, there are not many countries that can feed the monster of the US stock market. Third world countries such as Southeast Asia and Argentina have been bled several times. The current target of the United States is the European Union or my country. This is also the reason why many Amazon stores have been acquired and invested recently. This is all because American capital is taking advantage of the domestic currency to run overseas to acquire high-quality assets. If the United States can follow its wishful thinking, once the economic crisis is over, everyone will find that American capital has used the water release to acquire a large number of high-quality overseas assets at cheap prices. These assets are profitable and rising after the economic crisis, and the United States will directly land.

It is normal if a store has sales during this peak season but no profit, as Americans have lost their purchasing power. So is it possible to keep good store data and wait to be acquired?