2022 will be a difficult year for cross-border e-commerce. The epidemic has caused continued tension in the global supply chain, and inflation in Europe and the United States has lowered consumption levels. The net profits of many cross-border sellers have plummeted since the second half of 2021. Hundreds of millions of profits were turned into losses in less than a year .
On August 22, Huakai Yibai, the parent company of cross-border e-commerce site Yibai Network, took the lead in releasing its 2022 semi-annual report. During the reporting period, Huakai Yibai achieved operating income of 1.967 billion yuan , an increase of 2453.75% over the same period last year ; net profit attributable to shareholders of listed companies was 83 million yuan, an increase of 478% over the same period last year, and its performance successfully turned losses into profits . Yibai Network has successfully stepped out of the shadows, allowing many industry insiders to regain confidence in cross-border e-commerce, and everyone is looking forward to other big sellers to achieve greater success this year. However, reality is often not what people want. As more and more big cross-border sellers have released their financial reports recently, the cruel reality has once again awakened sellers. JMET's non-GAAP net profit fell nearly 370 times It is learned that on August 25 , the cross-border giant Gemtek, known as the " first stock of mobile phone cases ", announced its first-half performance report. During the reporting period, Gemtek achieved operating income of 360 million yuan, a year-on-year increase of 19.75% . Although the revenue increased, the profit was shocking. The report showed that the net loss attributable to shareholders of the listed company was 16.382 million yuan, a year-on-year decrease of 205.38% ; the net loss attributable to shareholders of the listed company after deducting non-recurring gains and losses was 36.928 million yuan, a year-on-year decrease of 36,925.66% ! ▲ The picture comes from Juchao Information Network It is reported that there are three main factors affecting the sharp fluctuations in Gemtek's performance: 1. Weak demand in downstream market In 2022, the shipments of the global smartphone and tablet markets both declined, which in turn affected the market demand for mobile smart terminal protective accessories (mobile phone cases) . At the same time, affected by external factors such as geopolitics, trade frictions, chip market supply, and the global epidemic, the industry competition landscape of mobile smart terminal products has changed, and some of the company's important customers have encountered difficulties in their business. 2. The gross profit margin of ODM/OEM model is extremely low ODM/OEM is the core business model of JMET, which increased by 50.46% year-on-year during the reporting period , accounting for more than 75% of total revenue . The gross profit margin of this model is relatively low. In addition, in order to cope with the weakness of the downstream market, JMET has been expanding its business, but it is difficult to achieve economies of scale when product development reaches the production ramp-up stage. The gross profit margin of this business has dropped by 3.62% to 9.55% . 3. Unfavorable development of private label business At the performance meeting held in May this year, Chen Jianping, chairman of JMET, said that the company was confident in the future development of its own brands. However, in the semi-annual report, the development of JMET's own brand business was not ideal. Although JMET continued to increase its investment in technology research and development and its own brands, its gross profit margin also increased slightly to 60.93% compared with the previous year, but its total revenue dropped by 25.90% . The rapid changes in the market caused GMT to suffer huge losses. On the same day, another cross-border seller also released its first half performance report. The comparison made people sigh that the polarization of the cross-border e-commerce industry has become more and more serious. Anker Innovations profit rises 41%
On August 25, Anker Innovations, a major 3C brand, released its 2022 semi-annual report, which showed that from January to June 2022, the company achieved operating income of 5.887 billion yuan , a year- on-year increase of 9.62% ; in terms of net profit, the company achieved a net profit attributable to shareholders of 576 million yuan during the reporting period , a year-on-year increase of 41.01% . ▲ The picture comes from Juchao Information Network The report also mentioned that Anker's revenue from charging products, smart innovation products and wireless audio products were 2.945 billion yuan, 1.668 billion yuan and 1.210 billion yuan respectively . Among them, charging products are still the company's main revenue source, accounting for 50.02% of the total revenue , with a year-on-year increase of 24.18% in the first half of the year . From the market perspective, the North American consumer market is still performing steadily, with revenue increasing by 13.05% year-on-year, accounting for 49.63% of total revenue. Among the emerging markets around the world, the Middle East market has the best growth momentum. Anker's revenue in the Middle East market increased by 42.29% year-on-year in the first half of the year , which shows that Anker's layout in other emerging markets has begun to bear fruit. As a 3C seller that focuses on R&D and innovation , Anker's products have been favored by foreign consumers since they went overseas. As overseas epidemic prevention and control gradually eases, people's travel needs increase, and products such as mobile power supplies and outdoor energy storage are rapidly emerging. Anker also saw the situation and entered the outdoor energy storage market with a power of more than 500Wh for the first time, and launched the Anker757 outdoor power supply in April 2022.
In conclusion : It is not difficult to see from the financial reports of the two major sellers that branding advantages play an important role in today's cross-border e-commerce industry. Anker Innovations, which possesses core technologies, has never shown an obvious decline in the ever-declining environment. I believe that more and more major sellers will turn to brand business in the future.
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