What is Meicai.com? Meicai.com Review

1. Enterprise positioning

An outstanding service provider in China's catering supply chain.

2. Product Services

Meicai is a B2B e-commerce company for restaurant ingredients, invested by Blue Lake Capital.

3. Development History

In June 2014, Meicai was established and received a RMB 10 million angel round investment from ZhenFund.

In November 2014, Meicai received a multi-million dollar Series A investment from Blue Lake Capital.

In February 2015, Meicai received a total of tens of millions of dollars in Series B investment from Shunwei Capital and Blue Lake Capital.

In September 2015, after Meicai completed its Series C financing, its cumulative financing amount has reached RMB 1 billion.

In December 2015, at the second World Internet Conference, Meicai founder and CEO Liu Chuanjun hosted the "Internet Innovation and Startup Growth" forum and participated in the "Opportunities and Challenges of O2O Innovation for Small and Medium-sized Enterprises" discussion.

On January 5, 2016, Meicai, a food B2B platform, launched the 1.10 Meicai Festival.

On April 10, 2016, Meicai launched the “Spring Fresh Festival” journey to upgrade customer experience.

In July 2016, Meicai and the China Red Cross Foundation jointly initiated the establishment of the "Zui Meicai Charity Fund".

In July 2017, a public welfare project to help unsaleable vegetables was launched.

In April 2018, according to PitchBook, a global data research organization in Silicon Valley, Meicai successfully became a "unicorn".

On September 20, 2018, Meichi’s daily sales exceeded 130 million yuan.

On October 16, 2018, Meicai brand upgraded its slogan: Go to Meicai for shopping and selling vegetables.

On November 28, 2018, the first MC-Meicai Supplier G50 Summit was held.

On October 25, 2019, the 2019 China Catering Supply Chain New Ecosystem Conference hosted by Meicai was held in Beijing.

In May 2020, the “Meicai SOS National Procurement Plan for Targeted Poverty Alleviation” was upgraded to the “Meicai SOS National Procurement Plan for Assisting Agriculture and Promoting Production”.

In March 2021, it was upgraded to the "Meicai Platform" model to connect with more high-quality partners.

4. Enterprise Team

Liu Chuanjun, founder and CEO of Meicai, holds a master's degree in space physics from the Chinese Academy of Sciences and is the founder of WoWotuan. He has participated in the research of China's manned space engineering.

Xu Xueyin, CTO of Meicai, was admitted to the Junior Class of the University of Science and Technology of China at the age of 14 and graduated at the age of 17. He once worked in the core R&D team of the e-commerce company eBay.

5. Corporate Culture

Meicai Mission

Changing domestic agriculture

Seeking happiness for 800 million farmers

Meicai Concept

Meicai started with small and medium-sized catering businesses, and focused on providing one-stop, full-category, lower-priced, and fresher catering raw material procurement services for nearly one million restaurants across the country. It provides customers with raw materials that save time, effort, money, and worry, and enables worry-free procurement throughout the entire process. Through scientific and refined management of procurement, quality inspection, warehousing, logistics and other processes, it solves the problem of unsalable farmers' agricultural products.

Meicai Vision

Become the world's most competitive food and fresh produce supply chain service platform, serving 10 million stores and 100 million consumers

Create 3,000 partners with annual sales of more than 100 million yuan, and increase income for 200 million farmers in China

Become a century-old enterprise that everyone is proud of.

VI. Assisting farmers and promoting production

In May 2020, the “Meicai SOS National Procurement Plan for Targeted Poverty Alleviation” was upgraded to the “Meicai SOS National Procurement Plan to Assist Agriculture and Revitalize Production”. In line with the social responsibility of “Meicai assists farmers and revitalizes rural areas”, it strengthened the corporate action of “gathering love to help the weak and assisting farmers and revitalizing production”.

7. Obtaining Honors

In 2018, Meicai won the "Top Ten Excellent Service Teams in China's Call Centers in 2018".

On November 1, 2018, Meicai was invited to participate in the 16th China International Agricultural Products Trade Fair and the 20th China Central Agricultural Expo, showcasing to countries around the world the innovative development technologies that have empowered agriculture and the results of targeted poverty alleviation over the past four years.

On November 6, 2018, Meicai was invited to attend the World Internet Conference for the fourth consecutive year.

On December 1, 2018, Meicai won the 2018 "Technology Entrepreneurship Contribution Award".

On January 10, 2019 [31], Meicai won the 2018 “China Time” Annual Economic News Poverty Alleviation Contribution Award.

On January 15, 2019, the "8th China Charity Festival" awards ceremony was held in Beijing. With the "Meicai SOS Targeted Poverty Alleviation National Procurement Plan", Meicai won the "2018 Charity Project Award".

On October 21, 2019, Hurun Research Institute released the "2019 Hurun Global Unicorn List", and Meicai ranked 34th.

On November 15, 2019, Hurun Research Institute released the "Shimao Straits Hurun Greater China Unicorn Index for the third quarter of 2019", and Meicai was listed with a valuation of RMB 50 billion.

In the 2019 TOP 100 list of smart retail potential, Meicai ranked 47th.

On January 9, 2020, Hurun Research Institute released the "2019 Hurun China Top 500 Private Enterprises", and Meicai ranked 135th with a market value of 49 billion yuan.

In 2020, Meicai received a letter of appreciation from the Ministry of Commerce for actively responding to the call and fighting on the front line of epidemic prevention and supply guarantee.

On December 12, 2020, the first China Agricultural Entrepreneurs Summit was held, and Meicai was awarded the "2020 China Rural Revitalization Service Model Enterprise".

On December 22, 2020, the 8th China People's Livelihood Development Forum was held at the People's Daily, and Meicai's epidemic supply guarantee project was selected as the "2020 China People's Livelihood Demonstration Project".

In 2021, Meicai was selected into the "2020 TOP10 Instant Delivery Comprehensive Ranking" list released by "China Logistics and Procurement" magazine.

8. Public Welfare

Phase 1: Helping fellow villagers

The Zuimeicai Charity Fund has opened Meicai’s road to poverty alleviation and charity, and the journey of “seeking happiness for 800 million farmers” has begun.

On June 20, 2016, the Zuimeicai Charity Fund was officially launched.

On July 15, 2016, the Zuimeicai Charity Fund’s “Little Migrant Bird Care Plan” was officially launched.

On November 10, 2016, the “Most Beautiful Vegetables Poverty Alleviation Open Class” was trial-taught for the first time in Inner Mongolia.

In May and June 2017, the unsaleable vegetable assistance program advanced into Bozhou, Anhui and Weifang, Shandong, helping to sell potatoes and onions.

Stage 2: Warm the Heart

Meicai SOS targeted poverty alleviation national procurement plan launched, the whole network is working hard to solve the problem of vegetable sales difficulties

On July 15, 2017, the documentary “The Vast Sky and the Thick Earth” was released and the Alliance to Support Unsaleable Vegetables was established.

On January 21, 2018, we helped sell Shaanxi Qianxian pears.

On January 30, 2018, we helped sell Henan Jiaozuo baby cabbage.

On March 13, 2018, we helped sell Sichuan Miyi tomatoes.

On March 31, 2018, in order to help sell Jiangsu Haimen green onions, Meicai merchants went online to collaborate.

The third stage: anti-epidemic, sales promotion and industry support

On July 21, 2018, the Meicai SOS Index was released.

On August 5, 2018, in collaboration with Professor Zhang Zhenghe of the China County Economy Research Center of China Agricultural University, the “Public Course on the Most Beautiful Vegetables for Poverty Alleviation” was launched in Daming, Handan, Hebei.

On November 22, 2018, three more "most beautiful classrooms" were completed in Hongyan Village, Guangxi, bringing the total number of completed classrooms in Dezhou, Shandong, Liangshan, Sichuan, and Hongyan Village, Guangxi.

On November 28, 2018, the "Meicai Charity Love Alliance" was established to jointly build the Meicai charity poverty alleviation cause.

On March 10, 2019, I visited Miyi again and opened the “Meicai Vegetable Cooperation Base”.

On January 27, 2020, Meicai announced that it would open a green channel to give priority to providing food delivery to frontline epidemic prevention departments such as hospitals, garrisons, epidemic prevention support units, and epidemic prevention command agencies in Wuhan and across the country.

On January 28, 2020, Meicai announced that it would open up the ordering and delivery service for affordable restaurant dishes to individuals and families.

On September 3, 2020, "Hometown Dishes on Meicai" was officially launched, and the first stop helped Ulanqab's unsaleable vegetables to be put on the Meicai Mall.

On October 17, 2020, Meicai released the "Meicai Corporate Social Responsibility White Paper".