Big news! The "mask mandatory order" in Europe and the United States has taken effect, and the mask peak is coming!

Big news! The "mask mandatory order" in Europe and the United States has taken effect, and the mask peak is coming!


Recently, the global COVID-19 epidemic has continued to worsen, and France, Germany, England, Ireland and 28 states in the United States have issued mandatory mask orders to curb the spread of the new coronavirus.

Wearing masks is mandatory in many European and American countries



Relevant data show that as of 09:00 on July 22, there were 1,997,033 confirmed cases in the United States. As the epidemic has not been effectively alleviated for a long time, Trump, who had previously been very reluctant to "wear a mask", has also recently loosened his stance.


U.S. President Trump said at an epidemic briefing held on the 21st local time that the new coronavirus epidemic in the United States may get worse before it is alleviated. He asked Americans to wear masks when they cannot maintain social distance. Currently, 28 states in the United States require people to wear masks in public places throughout the state.


As the epidemic in the United States surges, in order to avoid closing again, the largest retailers in the United States announced last Wednesday that they would require customers to wear masks in stores.

Walmart, Best Buy and Kroger are among the companies that said they will now require masks at all locations in the U.S. The National Retail Federation (NRF) is encouraging other chains to adopt similar policies.

   As for European countries, Britain, France and other countries have also implemented mandatory mask orders.


French Health Minister Veran said on July 18 local time that the wearing of masks will be mandatory in all indoor public places from July 20, including shops, public reception places, indoor markets and banks.


As early as the evening of the 13th, British Prime Minister Johnson announced that people shopping in stores or supermarkets in England must wear masks.



Federal government supports extension of mask mandate

In response to local officials' calls to cancel regulations requiring people to wear masks when riding public transportation and shopping in malls, the German federal government said on July 6 that it supported the extension of the "mask mandatory order."


Not only European and American countries, the Victoria State Government of Australia also announced recently that in order to curb the spread of the new coronavirus epidemic, it will officially implement the "mask order" from the 22nd. If people do not wear masks in public places, they will face a fine of 200 Australian dollars, or about 986 yuan.



The demand for masks has increased significantly, and air freight prices have soared



The implementation of "mask mandatory orders" in various countries means that the demand for masks is about to surge again.

It is understood that the prices of express delivery by air in Europe and the United States are on the rise, and the prices of air and sea delivery in Canada have been raised. Many logistics companies are unable to determine the final extent of the price increase, but it is worth discussing whether the culprit for the recent increase in air delivery prices is that masks and other epidemic prevention materials have occupied logistics channels.

Since yesterday, logistics providers have been frantically swiping screens to solicit cargo, and have opened a special line for epidemic prevention.

( Image source: screenshot from Moments)

The freight forwarder also said that the demand for masks in Europe has increased, airlines have raised prices, and their company will soon increase prices. Another freight forwarder also said that air freight prices to the United States will continue to rise.

The search volume for the keyword mask has increased significantly



Currently, masks have set off a small climax, and the number of searches on Google by residents of various countries has also increased significantly. According to data from Google Trends, the global search volume for keywords related to masks in July is at a peak "climbing" trend, and its peak is likely to reach the same level as in March and April.

According to the data, the countries with the most frequent searches in the past month include Singapore, the United States, Hong Kong, the United Kingdom, Australia, Ireland and Malaysia.

(Image source: Google Trends)

In addition, keywords related to masks have also soared in recent times, with the search volume increasing by as much as 5,000%.

( Image source: Google Trends)

Although masks have experienced a large-scale ban by Amazon, many sellers are still eager to try, hoping to catch up with the second wave of the craze, but they are troubled by the lack of a whitelist of epidemic prevention materials.
An Amazon seller said: "The epidemic in the United States is getting worse, and mask mandates have been implemented in various countries. There is a huge gap in masks. However, after Amazon has banned their accounts many times, almost no one dares to sell masks on Amazon. In fact, this road is not completely blocked. As long as you can enter the whitelist of epidemic prevention materials, you can sell masks safely and legally. The whitelist needs to meet two conditions: 1. A medical device factory with complete qualifications; 2. A brand with the R mark for medical devices, and the supply chain needs to be a medical device factory with complete qualifications."
Currently, most of the sellers selling masks on Amazon are Chinese, but it is not easy to obtain qualifications.
Some manufacturers wantonly seek profits, illegally buy and sell certificates and fabricate false certifications. Recently, a company in Jinhua was fined 600,000 yuan for illegally buying and selling CE certificates for masks. The company stated that the CE certificates it handled were all issued by the Italian certification and announcement agency ECM, claiming that "the Italian ECM agency is an EU announcement agency with EU PPE authorization, and the certificates are authentic and valid", "The CE certification business issued by the Italian ECM that we handle is relatively short and has low costs. Most customers in the market now handle this type of business, and all can clear customs", and other language misleading sellers. Finally, law enforcement officers found through investigation that the CE certificate promised by the company was an invalid certificate.

Judging from the current data, the increase in foreign demand will indeed bring benefits to mask sellers, but it may also cause logistics prices to increase again. Sellers must pay attention to obtaining qualified qualifications and be wary of previous lessons.

(Source: FBA Information)


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