Several changes that Amazon sellers should pay attention to this year will affect your operating strategy

In 2020, Amazon has been established for 25 years and has become the largest e-commerce platform in the global e-commerce market. From 2016 to 2020, Amazon's market share in the United States increased by 50%. And Amazon is constantly improving its various services, including advertising and logistics.

• In the third quarter of 2019, Amazon's net sales reached $70 billion, up from $63.4 billion in the second quarter.
• Amazon has a 50% market share in the United States.
• Amazon has a market share of more than 80% in many categories . Electronics, home appliances, shoes and apparel, beauty and personal care, and mobile phone accessories are the best-selling categories on Amazon.
• Amazon surpassed Google to become the first choice for consumers when searching for products.
• As of June last year, the number of Amazon Prime members in the United States reached 105 million.

Most sellers find it difficult to find suitable products and have no idea about product research. Therefore, many sellers are consulting professionals to conduct product research.

To stand out on Amazon, you need to be sensitive to numbers and be able to be sensitive to Amazon's product trends. When conducting product research on Amazon, sellers should keep the following points in mind:

• Keep an eye on hot trends . The rise of an emerging trend means the emergence of new demands. Sellers must always pay attention to the development trends of their categories and understand what customers are most interested in.
• Electronics will continue to dominate on Amazon . 44% of US consumers purchased electronics from Amazon in 2019, making it the most popular category on the platform. Smart appliances, voice assistants, computers, mobile phones, and game consoles are the best-selling products in electronics.
• The health and wellness industry in the United States is booming , and it is expected that health products will be a popular category on Amazon in the future, and a large number of private-label health products may appear in the future.
• Some products need to be approved by the platform to be sold on Amazon . Registering a professional seller account can solve many problems.