Strict investigation! Some Amazon sellers have been banned

The most discussed topic in the Amazon group today is that coupons have started to report errors. A large number of sellers are unable to set up coupons for old products, and even increasing the coupon discount still fails. Some coupons seem to be successful, but errors appear again after a while. Customer service explained that the system is unstable now and suggested that sellers try again later.

Now a summary of how coupons are priced:

1. Coupons cannot be created for new products . Coupons can only be set after an order is placed and a strike-through price is available.

2. The price after the coupon must be lower than the lowest price within 30 days, including the price of LD and BD.

3. The price after coupon must be at least 5% lower than the lowest price in the past 30 days.

(However, as to how the lowest price is determined, some sellers say that the system grabs historical sales prices and uses internal algorithms to comprehensively determine it. The specific determination requires subsequent operational summary.)

At present, the actual core is that Coupons and exclusive discounts are the same, but Coupons do not affect the flash sale price, while exclusive discounts affect the flash sale price.

In addition to discount reporting errors, Amazon has recently begun to strictly investigate variant violations, and many sellers' variants have been split.

Strict inspection of variants

Recently, sellers have frequently received variant violation warnings, and some sellers even received performance notifications directly this time, with only an appeal entrance. Unlike in the past, when you can admit your mistakes and answer questions to cancel the warning, it is said that there are only three appeals, so you should take this kind of appeal seriously.

Amazon Vine previously launched a preferential policy: if one parent entity registers 30 products, it is still 200 US dollars; if you register less than 10 products under one parent entity, Amazon only charges 75 US dollars; if the registered products are ≤2, it will be free.

Many sellers use the method of creating several seed listings to get two free Vine reviews, and then merge these listings together. Some sellers even use the parent body to split and re-establish the parent body, and then participate in Vine activities to obtain preferential qualifications.

Many sellers who do this have received warnings. Amazon is particularly sensitive to color variant detection, and the chance of being split is very high recently. Seed listings are all the same product, and sellers will choose to distinguish between black-1, black-2, and black-3 when binding variants. This is the most likely to be split!

It is recommended that sellers make different images and colors for different listings to truly achieve different color variants. After updating, let the system crawl for a while before trying to merge.

By the way, this opportunistic way of obtaining Vine can be put on hold for now, as Amazon has already settled the score.

As it is becoming increasingly difficult to leave reviews, many sellers have come up with the idea of ​​merging zombie listings. They modify the product categories of products they do not sell and then merge them.

This type of variant is also the focus of Amazon's detection, and it is easy to be complained by peers. Some sellers received a store closure notice six months later because of this operation.

Amazon has tightened its policies in recent years, and its operations have tended to be white-hat. Recently, the number scanning and splitting variants have become serious, and sellers have to avoid the limelight. At the same time, Amazon has launched a new feature, which has doubled the troubles for sellers.

New “Buyer Voice” feature

"Buyer Voice" is a tool Amazon uses to help sellers obtain buyers' satisfaction with products in their stores, and whether it is high or low compared to similar products. The buyer dissatisfaction rate of a single product reflects the competitive situation of the product in the entire market. From aspects such as the buyer's negative review rate and buyer return rate, sellers can clearly understand the optimization direction and improve buyer satisfaction.

Recently, Amazon launched two new features in “Buyer Voice”: [Suggested Actions] and [Keywords].

This optimization by Amazon ostensibly provides sellers with more transparent and sufficient data, but in fact it places higher demands on the quality of sellers' products, allowing Amazon to obtain a better customer experience.

This time a keyword function has been added. If a negative review shows logistics problems, I wonder if Amazon can delete it like feedback?

Sometimes when product traffic suddenly decreases, we can check the data of the buyer's voice. If the indicators such as "seller dissatisfaction rate", "negative buyer experience review rate" and "negative buyer experience return rate" are too high, Amazon will reduce the weight of the product, just like the product is locked in a small dark room. We need to increase product sales as soon as possible to reduce these indicators.

Amazon's various operations have made sellers angry. They only consider the buyer's experience and ignore the seller's life. In the future, Amazon will have higher and higher requirements for sellers in all aspects. Only sellers who pass the platform's screening can go further.