By 2024, Chinese companies are facing unprecedented opportunities under the wave of globalization, but they are also at a critical turning point in the industry. In the increasingly complex overseas environment, "disorderly overseas expansion" will also be eliminated.

As more and more players enter the market, Chinese sellers are facing not only the test of intensified competition for existing products, but also the pursuit and blockade of growth strategies and traffic anxiety.

In such an environment, embracing diversified development paths has become the best solution for overseas brands to explore new growth points and build differentiated competitive barriers.

At present, Amazon, as a long-established e-commerce giant, has become the preferred channel for Chinese sellers to expand overseas with its huge user base and traffic built over the years; TikToKShop By seizing the dividend of social media traffic and breaking through through content e-commerce, it has quickly grown into another shortcut for cross-border companies to leverage growth.

In addition to third-party platforms, turning to independent sites to incubate private DTC brands has become a new trend in the industry. More and more overseas companies are actively embracing the intensive branding route, creating a private traffic ecosystem through independent sites, and tapping into the internal driving force for brand growth.

Now is the peak season of the year-end cross-border industry. Amazon's autumn membership day has come to an end, and the Black Friday promotion has brought a huge amount of traffic. TikTokShop's Black Friday promotion has been scheduled, and the traffic preheating has already begun. Independent station brands are targeting the peak season and launching a series of promotional activities to address consumer pain points.......

Doing global business not only tests the competitiveness of the brand itself, but also the selection of the right channels is equally important. Actively embracing diversified paths means facing broader opportunities, but at the same time, it also faces more complex challenges.

Revenue difficulties, profit pain, marketing pain, internal chaos... all kinds of difficulties are facing those going overseas. Facing this year-end traffic feast, how can cross-border merchants and overseas brands seize the growth dividends of different platforms and win the top of the big promotion traffic?

Based on this, Brand Ark hereby holds the first "2024 Brand Ark Overseas Ecological Exhibition" . The exhibition carefully planned three sub-forums : "DTC Brand Innovation Conference", "Amazon New Marketing Conference" and " TikTok Shop The "Peak Season Promotion Traffic Summit" aims to guide overseas brands to grasp the pulse of the market in an all-round and multi-angle manner and achieve leapfrog growth.

At the three forums, we invited top elites from different fields, including industry experts, top sellers, official platforms, and star lecturers. What unique insights and valuable experiences will they bring to the scene? This article will reveal the four highlights of the conference in advance.

This "Amazon New Marketing Conference" will invite Chen Gui, senior development and operation manager of Amazon Global Store, to focus on the topic of "Amazon's latest investment policy + brand overseas support plan" to unlock more opportunities for merchants to enter. At the same time, the brand overseas support plan will be analyzed to help brands set sail and expand into the global market.

The "2024 TikTok Shop Peak Season Promotion Traffic Summit" is also exciting. Together with TikTok Shop's official manager Steve, we will bring you "TikTok Shop's latest US cross-border investment policy and rights interpretation" to unlock new growth potential for overseas e-commerce. We will also further explore the new growth of social e-commerce in the US and reveal market trends and business opportunities for sellers.

In the age of traffic being king, those who win big promotions will achieve growth. However, faced with the ever-increasing advertising costs and the ever-increasing conversion challenges, how can sellers develop cost-effective advertising and traffic plans for different platforms , grab orders faster than others during big promotions, and spend every penny wisely?

Based on the above pain points, the "Amazon New Marketing Conference" will work with Amazon advertising seller lecturer Zhang Qi, cross-border Yihua Palace manager Jiang Xiaoyu, Amazon billion-dollar advertising pitcher Zeng Dewei and many other big names to analyze how to accurately adjust advertising delivery strategies around consumption trends before, during and after the peak season, and provide optimization suggestions for conversion problems. Through advertising report analysis, advertising intelligent delivery algorithm model decomposition and other cases, sellers are guided to review and optimize advertising delivery plans to win the peak season.

As the peak season promotion approaches, TikTok is also a battleground for brands and businesses. For this reason, at the "2024 TikTok Shop Peak Season Promotion Traffic Summit", many big names, including Feya, Director of Overseas Advertising Optimization at Luban Cross-border, and Dino, CEO of Superstar Media, shared their experiences and brought a full sharing of the Black Friday and Cyber ​​Monday advertising strategy, analyzing the efficient strategies of TikTok Shop advertising, and revealing how to accurately place advertisements during the peak season to achieve a double leap in brand exposure and sales growth.

This year's "Amazon New Marketing Conference" specially invited Apollo founder Lu Xiaolingfei and other billion-level operators to share professional insights and front-line practical operation experience on site. Through an in-depth analysis of Amazon sellers' advertising intelligent investment algorithm model, it reveals successful cases of advertising with monthly sales exceeding 100,000 US dollars, and explains the underlying logic of big sellers using AI to achieve high investment and explosive orders, helping sellers understand the scenarios for adapting AI tools.

For sellers who have set up TikToK Shop, the "2024 TikTok Shop Peak Season Promotion Traffic Summit" will invite Wrangler, the top luggage seller in the United States. , through personal cases, we deeply dismantle the secrets of creating hot products, revealing the successful strategies and practical experience behind them. At the same time, we elaborate on how to efficiently operate peak season promotion activities to help sellers achieve efficient operations during the peak sales season.

As the tide of globalization surges, what is the right path for brands to communicate with consumers amid fierce competition? How to use the DTC model to win the peak season Leverage new growth and create a brand that will be remembered by consumers?

The "2024 DTC Brand Innovation Conference" will focus on the core theme of "brand innovation" and invite a number of big names including Wei Min, CEO of Jiajian Geometry, Li Qian, founder of Guanxi Brand Strategy Consulting, and Luo Lan, former brand manager of Meimai Technology, to analyze the core strategies for the localization of overseas brands, explore how to build a global DTC brand from 0 to 1, and disassemble the innovative upgrades and growth logic of overseas brands.

At that time, we will also invite many industry leaders to hold a roundtable meeting to gain in-depth insights into the changes in the overseas market landscape in 2024, explore how overseas investors can find a certain direction in an ever-changing environment, and create a localized DTC brand that will be remembered by consumers.

More exciting content will be revealed at the conference. See you all at Hall 6 of Shenzhen Futian Convention and Exhibition Center from October 21st to 22nd !