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1. When uploading a new product link, remember to set the sales quantity to "0" first. Please note that the traffic support period for new products on Amazon is generally around 14-30 days, and the calculation time starts from the time the product is put on the shelves for sale. Once a new product is successfully launched and its status changes to Available for Sale, the new product traffic support period begins. This process is irreversible, that is, even if you want to change the status to Unavailable for Sale in FBA, the traffic support period will not stop. Therefore, whether you are using FBA or a self-shipping seller, when uploading a new product link in the background, be sure to pay attention not to set the actual inventory quantity at the beginning, but to set it to "0". In this way, the product is temporarily unsalable and the traffic support period will not begin. 2. Grasp the peaks and troughs of weekly traffic and avoid the trough period when launching new products Each product category has a certain traffic cycle. Experienced sellers will have a general grasp of the traffic trend of their products within a week and can accurately determine which day has low traffic and which day has high traffic. When launching new products, sellers need to avoid the traffic trough period, because the traffic support for new products during the trough period will also enter the "trough period". Usually, if there are 40 traffic supports, the traffic support during the trough period may be less than 20. 3. Coupons + flash sales + automatic advertising to prepare for the third and fourth weeks Many coupons have exclusive traffic entrances, such as Amazon Coupons. Now there is also an exclusive traffic entrance for "Deals and Promotions" on the Amazon homepage. Therefore, many people will consider using coupons after new products are launched, and some people will participate in flash sales. However, flash sales require certain conditions, and not all new products can participate. When using coupons or flash sales, you need to pay attention to the fact that the discount should be equal to or slightly lower than the lowest discount in the market. Don't worry about losses. Generally, the traffic support period is about 14 to 30 days, with the shortest being 14 days. The most important purpose during this period is to increase the traffic and conversion rate of the entire product, paving the way for natural traffic in the third and fourth weeks. It should be noted that, within the budget, try to combine discounts with automatic advertising to increase product traffic as much as possible during the traffic support period. 4. Fixed advertising test, dynamic advertising efficiency improvement, and phishing advertising leak prevention In addition to increasing traffic as much as possible during the new product traffic support period, sellers are also required to collect and analyze the approximate traffic cycle after the new product is launched. Therefore, in the first month of the traffic support period, sellers are advised to run fixed advertisements to monitor data. Starting from the second month, you can launch dynamic advertising based on the data from the first month, increase advertising investment during peak periods, and reduce investment during trough periods to maximize advertising effectiveness. At the same time, when opening dynamic ads, it is recommended that sellers open a low-priced automatic ad of no more than $0.2, which can effectively fill in the buyer traffic that may be missed during the trough period. 5. Calculate the investment-to-production ratio and find the best “position”. Don’t blindly rush to the top three in BSR Creating a hit product may be the obsession of most Amazon sellers. Without one or two BSR No.1 products, you would be embarrassed to call yourself an old Amazon seller. However, when launching new products, don’t blindly rush to the top three in BSR. Instead, find the best “position” to maximize the investment-output ratio. 1. The top three BSRs may not necessarily represent the best conversion rates. As mentioned in a previous article on Blue Ocean Yi Guan Network, this may tap into the buyer’s “shopping effect” mentality; 2. The advertising and traffic costs required by sellers to rank in the top three of BSR will increase, which may affect the investment-output ratio; 3. The first bird to stick its head out gets shot. New products are not stable yet. Blindly rushing to be in the top three of BSR is likely to attract attacks from peers, which will not be worth the loss. When you reach a certain position, the traffic and conversion effects are the best, and the investment cost is not very high. You can appropriately slow down the pace of moving forward and stabilize the product traffic and conversion rate first. If sellers grasp the above five key points, they will generally not have too many problems during the new product period.
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