Amazon review violations, for the sake of account security, you must be vigilant!

In Amazon operations, reviews play an important role in product traffic exposure and conversion. In order to get more orders, sellers sometimes take risks and use improper methods to manipulate reviews and get good reviews.

When Amazon officials discover that a seller is manipulating reviews, they may take the following actions against the seller:

Immediately and permanently revoke the seller’s selling privileges on Amazon, require the removal of all product reviews, permanently remove the product from the shelves, and in more serious cases, publicly disclose the seller’s name and other relevant information.

The behaviors of sellers who violate the rules in comment processing mainly include:

1. Ask for positive reviews via email or inbox

Amazon sellers directly ask buyers for positive reviews in emails, and directly mention words such as five-star reviews in emails.

2. Buyer Complaints

If a buyer complains to Amazon about being harassed for positive reviews, the seller will also be convicted of manipulating reviews.

3. There are many fake reviews, and the number of reviews increases rapidly in a certain period of time

Fake reviews, if detected by Amazon's official machines, will also be judged as manipulated reviews.

It should be noted here that if the review frequency on a listing in the seller’s account is too high and the account weight is not high, it may cause the Amazon robot to review it.

In addition to the above situations, Amazon's backend also points out some illegal operations that manipulate reviews, which you can also avoid:

Cannot send order or shipping confirmations to buyers

You cannot repeatedly ask buyers to review products for just one order.

It is not allowed to send promotional information and coupons that are not related to orders

It is not acceptable to simply send a thank you message or a message proactively offering services to the buyer.

In order to avoid the above situation, in daily operations, sellers should not use preferential promotions or free products for good reviews to encourage buyers to give good reviews. In addition, sellers should also remember not to let buyers delete bad reviews or low-level reviews.

Even if you find a service provider to manipulate and increase the number of reviews, you should not generate reviews immediately within a short period of time. You can process them at intervals. The review descriptions should also be consistent with the product information. You can write reviews that show the real product information and feelings. When writing reviews, you should write from the buyer's real perspective to avoid suspicion of false orders.

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