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▶ Video account attention cross-border navigation Since the beginning of 2022, the unpredictable international situation, the falling exchange rate, and the doubling of costs have squeezed sellers on their cross-border journey.
Amid the turbulent industry environment, there have been frequent waves of resignations and layoffs in the industry. Having a stable, high-paying job has become the biggest pursuit of many Amazon employees at this stage. Shenzhen’s rents have all increased, and big sellers have been exposed to have owed tens of thousands of dollars! It is learned that Shenzhen recently announced that the city's rent increased by 1.0%. In January, the city's residential rent was 71.1 yuan/square meter per month, up 1.0% from the previous month. Among them, Nanshan is the area with the highest rent in the city, at 113.3 yuan/square meter per month. Shenzhen is the domestic base for cross-border e-commerce, and the increasingly high housing costs have put a lot of pressure on many sellers. A seller living in Nanshan District said that he has been in the cross-border e-commerce industry for five or six years and has experienced ups and downs, but has not yet been able to gain a foothold in Shenzhen. The rent has increased from 4,000 yuan to 4,500 yuan in half a year, and the monthly living expenses are at least 10,000 yuan. The high cost of living is accompanied by huge work pressure. After last year's store closures and other major and minor turmoil, both large and small companies have experienced ups and downs like a roller coaster. ▲ The picture comes from Zhiwubuyan In addition to residential areas, office rents in major industrial parks in Huaqiangbei and other regions are also increasing day by day, and many cross-border companies have chosen to relocate because they cannot afford it. Recently, it was revealed that a big seller was in arrears with property rent. The "Overdue Rent Collection Letter" circulating online shows that the big seller owed a total of 33,218.81 yuan in property rent, management fees, and water and electricity charges from February 1 to March 7, 2022, and failed to pay on time despite multiple collection requests. For this reason, the property company warned the seller that if he failed to pay the outstanding fees before 16:00 on March 8, it would be deemed that he had automatically abandoned all his items and the items would be cleaned up as garbage, and his shop operating rights would also be revoked. It is learned that there was also news that a certain big seller in Bantian had to give up the lease of an office of more than 4,000 square meters due to heavy losses caused by account blocking. Due to the sweeping account blocking trend, news of big sellers laying off employees and giving up leases has been reported repeatedly. The seller at the center of the storm had nearly 400 accounts blocked last year, freezing hundreds of millions of yuan in funds, which can be said to have suffered a heavy blow. Now it is directly in arrears of rent. As of now, it is not known whether the dispute has been settled. On the one hand, there is the pressure of living cost caused by rising rents, and on the other hand, there is the instability of employment caused by the turbulent industry environment. Under this circumstance, more and more sellers are looking for jobs with high basic salaries as basic security. Niuhulu sellers: ignore high commissions and hit hard at high base salaries During the golden March and silver April seasons, there is a huge flow of talent in the job market. However, based on the current information from all parties, this year's cross-border recruitment is not as hot as in previous years. On the other hand, the salary targets of job seekers this year seem to be changing quietly. One seller said that the recruitment situation after the new year is completely different from that in the past, and it also reveals a common phenomenon: many ordinary operators with little experience require a high base salary of 10k+. A senior seller on Weibo also revealed that if you click on a few Amazon operations job seekers on the recruitment software, most of them have a basic salary requirement of 7k to 8k for those with one year of experience. ▲ The picture comes from Weibo @Amazon五爷This change among job seekers implicitly reflects the current trend of the cross-border market. The base salary + commission together constitute the salary of Amazon operations, and the commission is closely linked to performance. Especially in the past two years, the cross-border industry has experienced a series of major shocks, and the profits of many companies have been affected to a certain extent. The commissions of operators are becoming increasingly insecure, so the pursuit of high base salary has gradually become the job-seeking goal of many Amazon operations. "You may not know what it means to not get any commission for a year and only receive a basic salary. We usually only use five words to describe such people: Amazon operations." Affected by performance fluctuations and commission calculation methods, many operators have no chance of receiving commissions for a long time. Once a loss occurs, there is no deduction. In serious cases, some operators are directly persuaded to leave the company. ▲ The picture comes from the seller communication group In 2021, a large number of new sellers entered the market, accelerating the internal circulation of the market, further leading to a decline in overall profits. Coupled with the continuous suspension of accounts, it is becoming increasingly difficult to launch new products. Many cross-border companies have seen shrinking profits and have been forced to lay off employees, cut salaries, increase revenue and reduce expenditure. This is reflected in the fact that individuals receive almost no commission and can only rely on basic salaries to make up for the loss. Therefore, it is no longer Amazon that is standing in the job market, but Niu Hulu's operation: they "turn a blind eye" to high commissions, but strike hard against high base salaries. The "cunning" commission system: a meal of fierce operation is like a tiger, and the salary is 000 If you use Lin Daiyu's Crazy Literature to open Amazon operations: "Look, you're just making up stories again. If I believed them, I'd probably cry my heart out." "I probably won't make it through the day. I'm getting upset just waiting for your commission." "In that case, it's my fault. It makes me look petty and inferior to other management sisters." For many Amazon sellers, the salary commission system is a painful issue that is difficult to resolve. A seller shared the FBA operation salary of a company he interviewed: the base salary during the probation period is 1,800 yuan/month, and 2,300 yuan/month after becoming a regular employee. The commission is calculated based on the gross profit margin. If the gross profit of a single product reaches more than 25.00%, the individual will receive a bonus of 1% of the gross profit of the product, and the salary will increase accordingly. Such a low base salary directly discouraged the seller, and calculating commission based on gross profit margin is unheard of. This is probably the so-called Amazon spirit of "earning $1,800 a month and laughing every day." While joking, one can also deeply feel how difficult it is for operators to get commissions. Although the commission systems of various cross-border companies are different, many operators have the same sadness. A seller revealed that his company's commission system will be modified as follows starting from 2022: 8 points commission for gross profit within 60,000 yuan, 10 points for 60,000-120,000 yuan, that is, the commission is calculated in a tiered manner, and the guaranteed gross profit is everyone's salary. Example: A's salary is 10,000 yuan, and the gross profit for the month is 40,000 yuan. The commission is: (40000-10000)*0.08=2400, the salary is: 10000 (not including social security yet) + 2400=12400 The seller said that the first three months were basic salary + commission. From the fourth month onwards, if A's salary was 10,000 and the gross profit for the month was 7,000, there would be no commission and the salary would be 7,000. If the gross profit was 100, there would be no commission and the salary would be 100. If the gross profit for the month was -1,000, there would be no commission and the salary would be 0. This means that once the gross profit for a month is negative, not only will the commission be wasted, but even the basic salary will not be received. It can be said that it is a "battle with a heavy salary" and there is no retreat. From the sellers’ various complaints about their respective salary systems, it is not difficult to understand why “ high base salary is the king” is regarded as a motto by more and more Amazon operations. The cross-border industry is changing rapidly. Even the former big sellers owe 30,000 yuan in rent, not to mention the operators at the bottom of the food chain. What is the salary system of the sellers' companies? Welcome to leave a message in the comment area~
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