What to do if Amazon product sales suddenly drop?

There are two reasons for the sudden drop in Amazon product sales, internal and external reasons

1. Internal reasons:

1. If you change the node of a well-performing listing, that is, change the category, it will cause the Amazon A9 algorithm to re-match the product's keywords and your target customers, so the traffic will also change, some may get better, some may get worse. (If you find that your product node does not match the product, you want to modify it to a suitable product node to generate a drainage effect, and vice versa.)

2. If your product exposure is getting lower and lower, the product ranking is also getting lower and lower, which means that your exposure is constantly decreasing, traffic is being lost, and the order volume is also decreasing. (Reason: Amazon also wants to make money and gives you enough traffic, but you don’t have the number of orders, so the traffic will naturally tend to products with better performance, and less will be allocated to you.)

3. If you have recently received a product complaint, Amazon will downgrade your listing. For example, for some products, the weight is reduced invisibly. This is manifested in a decrease in product quantity, traffic, and BSR ranking.

Countermeasures: If you find a problem that has been complained about, make corrections immediately, appeal immediately, send an email to Amazon to assure them that it will not happen again, and take some actions on the product, such as lowering the price of the product, adding reviews, and raising the bid price of the ad to get more traffic.

4. Offer product discounts and giveaways.

5. You can be reinstated after the appeal is approved, but you need to wait patiently.

6. I recently swiped my bills and reviews. Although Amazon did not pursue the matter, your rights have been reduced. (Reason: The buyer account you used may not be safe, and Amazon detected that you were manipulating the rankings.)

7. Performance evaluation is reduced, such as whether the email is replied in time, ODR, and refund rate are increased. (After more than 24 hours, click on the spam and reply. Don't reply all the time. If it is a return problem, it is mostly due to product quality problems, so product quality also needs to be improved)

8. Out of stock. In fact, out of stock is the biggest problem affecting our sales. Out of stock will seriously affect the sales of popular products. So in order to avoid this situation, when the peak season comes, sellers should calculate your recent sales and prepare 3-4 times the usual stock. It is also recommended to choose a more stable and fast logistics.

2. External reasons:

1. Lost the gold shopping cart, was copied by others, and the new model was put on the product page by competitors

Solution: Crack down on copycat sales, find out the reason why the gold shopping cart was snatched, and open a case to handle it.

2. Add your Amazon listing to be included in the Add-on Item. Add-on Item is a cheap product.

Solution: For products with a unit price close to $10, you may wish to slightly increase the price. According to actual measurements, once the price exceeds the $10 limit, the Add-on Item logo will automatically disappear;

3. Your product is a seasonal product or a holiday product. The reason is: seasonal products will lead to unstable sales as the seasons go by, while holiday products are disposable consumables that will only be popular during holidays, such as Halloween, Thanksgiving, and Christmas.

4. Your product has recently received negative reviews, which has caused the listing weight to drop and traffic to decrease. Solution: increase positive reviews, modify negative reviews, and communicate with customers via email. First find out why you were given a negative review (very important)

5. Is your product participating in the recent flash sales? If celebrities outside the site participate, there will be more traffic. But after the flash sales period, it will return to its original state.

<<: Amazon review violations, for the sake of account security, you must be vigilant!

>>: Mind map of traffic changes during the epidemic

Temu changed his face and suffered a setback at home

Recommend

In 2024, the total Christmas e-commerce sales in the United States reached 241.4 billion US dollars, with electronic products having the highest sales

It is learned that recently, the latest data relea...

Deducting wages! Forcing people to resign! How shameless is it for a Shenzhen-based retailer with annual sales of 800 million?

The epidemic did not hit cross-border sellers, but...

What to do if Amazon product sales suddenly drop?

Temu changed his face and suffered a setback at home

Which seasonal products have the most potential to sell on Amazon?

What is Keyword Tool? Keyword Tool Review

What is BarkBox? BarkBox Review

What is FamPay? FamPay Review

What is the UKIPO? UKIPO Review

What is KYC audit? KYC audit review

Urgent! A large number of Amazon sellers' payment accounts are about to expire

What is Joyingbox? Joyingbox Review

From a loss of 80 million to a profit of 200 million! The sales of the products have recreated the miracle of growth!

Recommend

In 2024, the total Christmas e-commerce sales in the United States reached 241.4 billion US dollars, with electronic products having the highest sales

Amazon received more than $600 million in tax breaks to invest in logistics and distribution networks!

Amazon white hat operations share ideas on promoting new products and making them popular

What is eMAG? eMAG Review

What is China Enterprise Dynamics? China Enterprise Dynamics Review

Wayfair announces executive changes, second quarter results look positive

The U.S. pet market is cooling down, but this category is growing against the trend!

How can Amazon sellers effectively reduce the return rate? You must learn these tips

Must read! How do Amazon sellers get reviews?

What is the Eurasian Patent Office (EAPO)? Eurasian Patent Office (EAPO) Review

What is TradeManager? TradeManager Review

Deducting wages! Forcing people to resign! How shameless is it for a Shenzhen-based retailer with annual sales of 800 million?

What is Shijiantea? Shijiantea Review

What is Sellers Alley? Sellers Alley Review

Amazon's page is making big changes again! Many adjustments and changes