|
▲ Video account attention: cross-border navigation In the first half of the year, Amazon's account bans swept across the border, and many top sellers were sniped from the top of the pyramid, facing unprecedented business difficulties. Among them, Anker, which is also a big player in the overseas market, has become a clear stream and achieved excellent results in the past six months. How did Anker, a long-standing cross-border navigation brand, perform in the first half of the year? Profitability was stable, with revenue of 5.371 billion yuan! #Amazon##跨跨头条#跨跨电商视频号 Both online and offline sales are booming, and the domestic market is performing strongly! It is learned that Anker Innovations released its financial report for the first half of 2021 yesterday. During the reporting period, Anker Innovations achieved revenue of 5.371 billion yuan , a year-on-year increase of 52.24% ; net profit attributable to shareholders of listed companies was 408 million yuan , a year-on-year increase of 47.63% , demonstrating a strong level of profitability.
The financial report shows that Anker continued to focus on its core business during the reporting period, achieving good growth in the three major categories of charging, smart innovation, and wireless audio . The smart innovation category has become the fastest growing brand in recent years. 1. Charging products achieved revenue of 2.371 billion yuan , a year-on-year increase of 43.64% ; 2. Revenue from smart innovation products was RMB 726 million , a year-on-year increase of 68.29% ; 3. Revenue from wireless audio products was RMB 1.245 billion , a year-on-year increase of 48.56% . In the first half of the year, Anker actively explored new markets and built a multi-channel parallel operation system. During the reporting period, the revenue from online channels was 3.503 billion yuan , accounting for 65.52% of the main business revenue ; the revenue from offline channels was 1.843 billion yuan , accounting for 34.48% . The development of offline channels was affected to a certain extent by the epidemic last year, but it has recovered this year. During the reporting period, Anker Innovations continued to expand its domestic and overseas markets. While continuously consolidating mature markets such as North America, Europe, and Japan, it also continued to increase its layout in important emerging markets such as mainland China, Southeast Asia, and South America, achieving growth of more than 40% in important markets such as Europe, mainland China, Japan, and the Middle East. Data shows that Anker Innovations' overseas revenue during the reporting period was 5.194 billion yuan , a year-on-year increase of 49.12% , accounting for 96.71% of total revenue . Among them: 1. North America stands out with a revenue of 2.585 billion , firmly maintaining its position as the largest market. 2. The European region grew rapidly, achieving revenue of 1.102 billion yuan , a year-on-year increase of 71.30% . 3. Japan and the Middle East performed stably, achieving revenue of 832 million yuan and 261 million yuan respectively. It can be seen that Anker Innovations continued to perform well in the overseas market in the first half of the year, with both revenue and net profit increasing steadily. At the same time, the domestic market also achieved remarkable results, with the main business income in the country reaching 177 million yuan , a year-on-year increase of 296.40% . In the first half of 2021, Anker actively invested in the Chinese mainland market. Online, it cooperated with well-known e-commerce platforms such as Tmall and JD.com, while expanding new channels such as Douyin and Xiaomi Youpin; offline, it entered large retail channels such as APR and duty-free to achieve a breakthrough in offline channels. The data clearly shows that Anker Innovations' business operations achieved new breakthroughs in the first half of the year. Overseas mature markets maintained steady growth, while emerging markets such as China achieved rapid development, and the company continued to expand its territory with an online + offline multi-channel operation model. Technology-oriented: R&D investment increases year by year In the extremely unstable cross-border e-commerce environment in the first half of the year, Anker Innovations was able to achieve such remarkable results, which is inseparable from the combined advantages of its multi-channel coverage system and deep technological research and development. As a leading brand in consumer electronics, Anker Innovations attaches great importance to improving its R&D capabilities and has continued to maintain a high level of R&D investment in recent years. In 2019, 2020 and the first half of 2021, the company's R&D investment accounted for 5.92%, 6.07% and 5.85% of its operating income, respectively.
The financial report shows that during the reporting period, Anker Innovations continued to increase its investment in R&D and marketing expenses, with R&D expenses reaching 326 million yuan , a year-on-year increase of 38.55% ; marketing expenses reached 382 million yuan , a year-on-year increase of 110.42% . As of the end of the reporting period, Anker has obtained 56 invention patents, 238 utility model patents and 412 appearance patents worldwide, and has won more than 50 international industrial and consumer electronics product design awards. In addition, the expenses for team management increased by 65.59% year-on-year, which shows that Anker attaches great importance to the construction of talent echelons. As of June 30, 2021, the company had a total of 3,010 employees, including 1,277 R&D personnel, accounting for 42.43% of the total number of employees. With its excellent technology research and development capabilities and quality control system, Anker Innovations has been thriving and has accumulated a strong brand reputation. However, in the face of a rapidly changing consumer market, it is also necessary to prepare for possible risks. On the one hand, with the continuous expansion of the industry scale, the number of industry participants has been booming and market competition has been intensifying. In the process of business expansion, the growth rate of performance and profit margins may be affected accordingly. On the other hand, online channel sales accounted for 65.52% of the main business income, among which third-party platforms, mainly Amazon, have unstable operations themselves, and changes in business models or operating strategies may also bring certain risks. If they cannot be adjusted in time, it will have an adverse impact on Anker's operating performance to a great extent. Throughout the first half of 2021, Anker Innovations relied on its forward-looking development vision, exerted its strength in both domestic and overseas markets, and its performance continued to show a steady upward trend. It still maintained a steady upward momentum under Amazon's vigorous rectification, which is inseparable from the multi-channel operation risk sharing model and the adherence to compliance operation guidelines.
|
