Something happened again! Amazon began to force sellers to lower prices!

Recently, a large number of Amazon sellers have lost their shopping carts when selling FBA links and are unable to sell normally!

Among them, in addition to some sellers who were punished by Amazon for previous performance issues, another part of the sellers had their entire store’s shopping carts inexplicably lost even though there was nothing abnormal - their performance, accounts, and orders were normal.

According to Xiao Ant, shopping carts were lost for no reason in April and May, and this time, large-scale price errors occurred mainly on the European and American sites.

Especially for European sellers, especially on the UK site, the shopping carts of the entire account may suddenly be lost on a large scale without receiving any price or performance-related notifications.

On July 8, a seller discovered when checking the link that the background displayed a prompt "Does not meet the requirements to become a recommended quotation due to uncompetitive prices" and the so-called "competitive price" .

Some sellers said that Amazon is forcing prices to drop, and if they don’t drop prices, there will be no shopping carts!

It is well known that in the competition among sellers on Amazon, the Buy Box is a crucial factor. Once the shopping cart disappears, it will directly affect the exposure and sales conversion of the seller's products, making the already terrible order volume even worse.

Some sellers stated that "Amazon matched the low prices of third-party platforms, which led to the loss of shopping carts" because the Amazon link matched the low prices of similar products on other third-party platforms such as Walmart, Wayfair, and Temu.

Many sellers agree with this view. One seller said that because the platform monitored that several of his products were sold at low prices by other sellers on other e-commerce platforms , the product prices have been restricted. If the price is not reduced, there will be no shopping cart. In this case, the seller can only reduce the price and is currently in a loss-making state.

The big sale is about to start, but this kind of random incident happened. It’s really annoying!

Sellers' selling prices can actually avoid being restricted by Amazon. The method is to go to the inventory loading tool, delete the product, and wait for more than half an hour to delete the product information from the system. Then use the inventory loading tool to restore it. If the problem is not solved, use the batch upload form to restore the product. By using these two form templates repeatedly, the problem of low price restrictions can be solved.

# Check supplier prices: Make sure the supplier price is not higher than your selling price, to prevent the shopping cart from being lost because the price captured by the system is lower than your selling price. Before setting a discount for a new product, it is best to sell a few orders at the normal selling price so that the system can capture the price correctly.

# Shopping cart lost due to "competitive price" : Use Google App Image Search to find out the price of the same product on other platforms, and file a complaint against the listing that sells at a low price. At the same time, attach a link and screenshot of the brand manufacturer's website and apply to Amazon to re-match the price.

# Thoroughly check the follow-up sales : Make sure your product is not followed by other sellers, which may lead to the shopping cart being taken away.

✅Rematch price path:

① Go to Help-Support-Enter "Recommended Quote", it is best to open an English case at night

② In the question column, please state that the same product with ASIN is sold at XXX on the third-party platform. The price captured by Amazon is wrong. Please refresh the product interface and re-match the "competitive price". Attach a link and screenshot (the same selling price on the third-party platform).

• You can try to use the inventory loading tool to delete the link. It is best to wait 12 hours before putting it back on the shelf.

• High order defect and return rates: Excessively high order defect and return rates may lead to Amazon canceling purchases.

• It is also possible that there is a bug in the system: you can open a case and meet a kind customer service representative, which may result in a result. However, it is recommended not to open too many cases in a day, as it may trigger "abuse of Amazon services."

You can first check whether the shopping cart loss situation matches any of the above situations. If it matches any of the above situations, you may wish to modify it immediately.

In short, operating on the Amazon platform is not always smooth sailing. Sellers must always keep a calm mind and learn not to put all their eggs in one basket, so as to avoid huge losses of products to the greatest extent.