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In the past few days, I have read the first half financial reports of many cross-border sellers. This is the first half-year report of cross-border e-commerce during the epidemic. The changes in the revenue of big sellers are also related to the impact on the entire industry, and naturally attracted the attention of many sellers. Let's take a look~ Cross-border e-commerce: Total revenue of 9.1 billion yuan, a year-on-year increase of 1.39% According to the 2020 semi-annual financial report data disclosed by Cross-border E-commerce leader "Cross-border Communication", Cross-border Communication achieved revenue of approximately 9.1 billion yuan in the first half of 2020, an increase of 1.31% over the same period last year . Net profit was 271 million yuan, and net assets attributable to shareholders of listed companies increased by 5.9%. In the past six months, Cross-border Communication has actively fought against the epidemic on the one hand, and actively adjusted its business on the other hand. The company's net operating cash flow increased by 213.87%, cash flow became smooth, and the business entered a stable operation.
During the reporting period, the cross-border export e-commerce business of Kuaishou achieved operating income of 5.696 billion yuan , which came from Global Easybuy and Paton, a year-on-year decrease of 4.53%. As the global epidemic spread and broke out in many countries, this decline was still within expectations. Last year, Global Easy Shopping's performance was dragged down by inventory, but it has recovered quickly this year, achieving operating revenue of 3.65 billion yuan. Its self-operated website (including mobile terminal) achieved operating revenue of 2.88 billion yuan, a year-on-year increase of 1.79%. Inventory has also been further reduced. In terms of imports, Cross-border E-commerce achieved operating income of 3.38 billion yuan, up 14.72% year-on-year , and both Youyi E-commerce and Global Easy Shopping achieved substantial growth in import business. During the reporting period, Youyi E-commerce achieved operating income of 3.051 billion yuan, up 11.25% year-on-year; Global Easy Shopping's import business achieved operating income of 328 million yuan during the reporting period, up 61.65% year-on-year. Henglin Co., Ltd.: No. 1 in office chair export volume, with total revenue exceeding 1.7 billion yuan
It can be said that the first half of the year performance of this listed furniture company, which is selling well in export, is very dazzling. In the first half of 2020, Henglin Co., Ltd. achieved a total operating income of 1.7 billion yuan, a year-on-year increase of 51.06% ; and achieved a net profit attributable to the parent company of 150 million yuan, a year-on-year increase of 24.40% . Among them, the revenue from export business accounts for about 80% of the total revenue .
The company said that part of the growth in the first half of the year was due to the development of cross-border e-commerce. It is worth noting that the company has been deploying cross-border e-commerce, such as overseas warehouses. It is reported that Henglin Co., Ltd. began to establish overseas warehousing and logistics bases in the United States in 2018, and the area of overseas warehouses in the United States is about 80,000 square meters. After the epidemic, Henglin believes that European and American consumers will accelerate the change of their shopping habits due to the epidemic, further promoting the digitalization of international trade and the development of retail online sales. Aosen E-commerce: Net profit of 1.7 billion yuan, a 493% increase According to the 2020 semi-annual financial report released by Ningbo cross-border e-commerce giant Aosen, in the first half of 2020, Aosen achieved operating income of 1.5 billion, a year-on-year increase of 87.80% ; and achieved a net profit attributable to shareholders of listed companies of 1.7 billion yuan, a year-on-year increase of 493.13% .
Aosen E-commerce's main business is cross-border e-commerce export business. This year, affected by the global epidemic, online orders surged and sales increased significantly. Zeshang Technology: Total revenue of 100 million yuan, profit of 335,000 yuan ZeShang Technology also recently released its 2020 semi-annual report. In the first half of 2020, ZeShang Technology achieved operating income of approximately 107 million yuan, a year-on-year increase of 37.51% , and achieved a net profit attributable to shareholders of listed companies of approximately 335,000 yuan, a year-on-year decrease of 26.12% . The reason for the revenue growth is that after the previous business channel sorting and optimization, the company's business channels have narrowed, focusing on the refined operation of the main channels, and the revenue has shown sustained growth; at the same time, due to the epidemic in Europe and the United States, the lifestyles of local residents have changed, more people choose to shop online, the e-commerce penetration rate has increased significantly, and the transaction volume of e-commerce platforms has increased significantly. Lechuang shares: net profit of 68.15 million yuan in the first half of the year, a surge of 190% in half a year Perhaps many sellers still remember the incident in which Xiang Lehong criticized the shipping companies for raising prices. In the first half of this year, Lechuang made a lot of money. The semi-annual financial report released by Lechuang Co., Ltd. showed that from January to June, Lechuang's revenue reached 630 million yuan, a year-on-year increase of 37.98%, and its profit was 68.15 million yuan, a year-on-year increase of 190% .
It is reported that Loctek has established multiple sales channels at home and abroad, online and offline. CCTV has reported that 84% of Loctek's revenue in 2019 was from foreign trade. Loctek's overseas online sales include Amazon , HomeDepot , OfficeDepot , Wal-mart , Rakuten , Yahoo , Wayfair and the company's independent website and other e-commerce platforms. From January to June this year, the transaction volume of Leckey on the Amazon platform exceeded 230 million yuan, accounting for 37% of the total revenue, with a total number of buyers reaching 140,000, and the average customer price was around 1,800 yuan . In addition to Amazon, the performance of Rakuten's independent website is also not bad, with independent website revenue accounting for 8.7% of the total revenue. Recently, Lechuang has also made some news that has gone viral. Recently, Lechuang Chairman Xiang Lehong posted a very harsh message on his WeChat Moments: I hereby announce that Lechuang does not welcome fund managers from Ping An Asset Management to invest in the company. Young people who don't do their homework will be the third and fourth oldest . Later, Xiang Lehong posted on Weibo again, explaining the reason for this circle of friends: Today, my secretary and securities representative and I were notified to have a video call with the fund manager of Ping An Asset Management. In the end, the investigation ended unhappily. Many of my friends and even leaders suggested that Ping An Asset Management is a large institution. Delete the WeChat in the circle of friends. Best Buy: Amazon sales reached 83 million yuan in the first half of the year The cross-border seller Bested also released its 2020 semi-annual financial report. The report shows that the revenue during the reporting period was 110 million yuan, which was slightly lower than last year, but the profit increased by 62% to 7.2 million yuan .
Bestec said that its three major business areas, solar power supply, car charging and personal care, have maintained a healthy and stable trend. According to the financial report, Bestay's main cross-border e-commerce sales channels are Amazon, Rakuten Japan and Yahoo Japan. Among them, Amazon's GMV in the first half of the year was 83 million yuan. It can be seen that this year's epidemic has indeed changed the consumption habits of many people and has become an important opportunity for the development of cross-border e-commerce. At present, some countries have gradually controlled the epidemic, and some online consumption has begun to shift to offline, but the second half of the year is still the peak season for cross-border e-commerce, and the performance of major sellers in the second half of the year is still worth looking forward to.
(Source: Cross-border Live)
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