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▲ Video account focuses on cross-border navigation Yesterday, a piece of news about [Amazon’s official response to the wave of account bans] spread throughout the cross-border seller community, causing a sensation in the cross-border circle. In response to this year's Amazon account ban and public questions, Cindy Tai (Dai Xuefei), Executive President of Amazon Global Selling Asia Pacific, responded in an interview with the media, with the following key points: 1. Amazon has banned 600 brands and 3,000 Chinese seller accounts. 2. It is unlikely that a banned account will be able to successfully appeal. 3. Amazon’s account blocking action is not aimed at Chinese sellers. In addition, Amazon also announced yesterday that its first seller training center was officially launched, which puzzled many sellers. What is Amazon's intention in closing stores while teaching people how to open stores? Amazon seller training center settled in Hangzhou It is learned that yesterday, Amazon Global Selling announced the upgrade of its Hangzhou Cross-border E-commerce Park business. The first comprehensive seller training center in Asia was officially launched and settled in Hangzhou. It plans to invest 250 million yuan , cover an area of more than 1,000 square meters, and is expected to be officially opened to the public in the second half of 2022. ▲ The picture comes from Amazon Global Store By then, Amazon will launch four major training programs for Chinese sellers, including official WeChat, official live broadcast, seller university and official lecture hall. It is expected that in the next three years, Amazon Global Selling will expand the office operation space and team size in Hangzhou by about six times, providing sellers with consulting services covering the entire Amazon site and all products, covering the entire life cycle of sellers. What is the purpose of Amazon opening a seller training center at this time? Its official announcement stated: to provide one-stop, world-class training services for sellers in the Asia-Pacific region, to promote the cultivation and reserve of cross-border e-commerce professionals in the Asia-Pacific region , and to promote the sustainable development of the export cross-border e-commerce industry. At the same time, Amazon is also very optimistic about the development potential of Chinese sellers in the cross-border e-commerce industry. Cindy Tai, Executive President of Amazon Global Selling in Asia Pacific, said: Chinese sellers are an important part of Amazon's global third-party seller business. Amazon attaches great importance to the business of Chinese sellers and maintains a long-term commitment. ▲ The picture comes from Amazon Global Store Although Amazon's intention is very clear, which is to export more high-quality talents to the cross-border e-commerce industry through official training, this move has still caused heated discussions among many sellers. It is said that cross-border e-commerce looks to China, and China's cross-border e-commerce looks to Shenzhen. Why is the seller training center based in Hangzhou instead of Shenzhen? What considerations and signals does Amazon include in this? Why did Hangzhou become Amazon’s first choice? The latest data from Marketplace Pulse shows that among Amazon’s sellers in China, sellers from Guangdong account for more than 40%, mainly concentrated in Shenzhen and Guangzhou. The total number of sellers in Zhejiang accounts for only 6%, which is far behind the 32% of sellers in Shenzhen. However, in the past few years, the scale of sellers in Hangzhou, Zhejiang and the entire Yangtze River Delta region has grown rapidly and demonstrated excellent development potential. A large number of excellent sellers have emerged on Amazon, such as Sitang, Anzhi, and Giant Star Technology. In the first half of this year, the number of cross-border sellers' stores in Zhejiang increased from 100,000 to 140,000. Compared with the mature Shenzhen, Hangzhou is younger and more dynamic in cross-border e-commerce. At the same time, many of Amazon's innovative global store opening initiatives and practices have been implemented in Hangzhou, including the establishment of the Hangzhou Cross-border E-commerce Park, the launch of the "101 Times Youth Program", cooperation with the local government and many universities in Hangzhou, the hosting of large-scale seller summits, and the entry into industrial belt activities. ▲ The picture comes from China Business Network Some sellers believe that there are several main reasons why Amazon chose Hangzhou as the location for its training center: 1. Hangzhou has a geographical advantage As the place where Alibaba Group has taken root, Hangzhou has the geographical advantage of connecting Jiangsu, Shanghai, Beijing, Shenzhen and other places. Secondly, as China's first G20 summit city, Hangzhou is actually more famous than Shenzhen in the minds of foreign companies when choosing a location. 2. Hangzhou and Shenzhen have different e-commerce development models Industry insiders analyzed that the "South China Model" represented by Shenzhen is good at operations, and the local logistics and other supporting service capabilities are strong; the "East China Model" represented by Hangzhou is strong in the industrial chain and has outstanding manufacturing capabilities. In short, Amazon's decision to set up its first global training center in Hangzhou was a long-term plan. This move will also strongly support the development of sellers in Zhejiang and even the whole country, help Hangzhou cultivate more cross-border e-commerce talents, and promote the long-term development of export cross-border e-commerce. ▲ The picture comes from Amazon Global Store In this regard, some people believe that this is a signal that Amazon pays more attention to Chinese sellers, but some sellers are worried that training cannot change the current market chaos and have put forward a series of suggestions to Amazon officials. What do sellers expect from Amazon? After Amazon Global Selling officially launched the Seller Training Center, many sellers put forward opinions and suggestions and left messages on its official WeChat account: "I hope Amazon can be nicer to Chinese sellers. I don't want to train new sellers while banning them. As an old seller, I warmly welcome and support Amazon opening a training center in Hangzhou, so that more Chinese people can become bosses and avoid taking detours." “I hope Amazon can get better and better, and I also hope it can reduce various fees charged to sellers and lower costs, so as to attract more sellers.” “I hope Amazon will step up its crackdown on fake orders, ensure fairness on the platform, and allow sellers to compete fairly. New sellers are in an unfavorable competitive situation, and old sellers have too much first-mover advantage, which is not conducive to the development of the platform.” "I hope the official fees can be cheaper to combat the current phenomenon of inflated fees in the training service industry." From the suggestions made by some sellers to Amazon, we can see that sellers most hope that Amazon will change the following: 1. Strengthen support for new sellers and promote fair competition between new and old sellers. 2. Reduce fees charged to sellers and lower seller costs. 3. Intensify efforts to crack down on platform violations and maintain a good business environment. 4. Official training is priced reasonably to combat the phenomenon of inflated costs in the training industry. What are your opinions and suggestions on this? Feel free to share your views in the comment section~
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