Amazon combines internal and external marketing to create keywords on the homepage

With the rapid development of the Internet, many companies and individuals have entered the Amazon platform to buy and sell goods. However, cross-border e-commerce has developed rapidly in recent years, which is also different from the past. As the platform gradually moves towards compliance, the traffic dividend has gradually weakened, and Amazon is no exception. In order to make it easier for consumers to discover your products, you need to push them to the homepage of search results. According to data surveys, more than 80% of Amazon customers who shop through search usually only view the first few pages of products, and the traffic on the first 3 pages accounts for 70% of the total traffic. Therefore, pushing keywords to the homepage of search results can gain more exposure and increase the chances of products being purchased. So, how should we create the presence of keywords on the homepage by combining Amazon's on-site and off-site marketing? Today, let's take a deeper look through this article!

We all know that the purpose of keyword promotion is to obtain better search rankings. The principle of promotion revolves around the A9 algorithm of keywords, including keyword relevance, click-through rate, conversion rate, and user feedback. If the product keywords are consistent with user search habits and highly relevant to the product, the chances of being searched by consumers will be greatly increased, and Amazon will be more inclined to display your products.

Keywords are the main source of traffic and the carrier of traffic entry. Breaking through keyword operations basically means being able to break through the restrictions of most of Amazon's on-site traffic. However, with the continuous increase in the cost of acquiring on-site traffic and fierce advertising competition, some large sellers have placed advertisements at all costs in order to seize market share, resulting in a sharp increase in CPC advertising costs on the site, and the traffic and click costs of the entire advertising pool have also increased several times compared to before.

Many Amazon sellers often use methods such as grabbing big words and piecing together keywords in the keyword operation process. They lack systems and processes, which leads to a lot of subsequent waste of advertising costs.

To be on the front page, you need to not only ensure a certain amount of orders and conversion rate, but also be vigilant against attacks from your peers. Once you grab their "cake", they will definitely try to lower your ranking. Therefore, artificially intervening in the order volume is the simplest and most direct way.

The most important indicators for maintaining a stable ranking are conversion rate and sales volume. If these two indicators are not as good as your competitors, it will be difficult for you to maintain your keyword position, and it may even decline. Therefore, being on the homepage for a keyword may only be temporary. Whether you can maintain your position depends on the specific performance of your product.

The combination of on- and off-Amazon marketing can help you improve and maintain the ranking of your keywords in Amazon search results, thereby gaining more exposure and sales opportunities. Here are some methods and strategies that can help you get on the first page for your keywords:

1. Optimize product titles and descriptions: Make sure that relevant keywords are included in product titles and descriptions, and that their content is accurate, clear, and attractive. The frequency and location of keywords are crucial to search rankings.

2. Improve product reviews and ratings: Amazon uses product reviews and ratings as one of the ranking factors. Actively encourage buyers to review your products and provide high-quality customer service to improve product reviews and ratings.

3. Amazon Advertising: Using Amazon advertising services, such as Amazon Sponsored Products and Amazon Brand Registry, you can promote your products in search results and increase product exposure and click-through rate.

4. External Marketing: Conduct external marketing through social media, blogs, videos, and other channels to guide potential buyers to Amazon to purchase your products. This source of traffic can increase product sales and rankings.

5. Optimize product pages: Make sure your product pages contain high-quality pictures, detailed product information, and attractive selling points to attract buyers to click and buy.

6. Continuous monitoring and optimization: Regularly monitor keyword rankings and product performance, and optimize based on the data. Adjust products and keywords based on buyer feedback and needs.

With Amazon's collection of listing information, with the help of advertising and precise delivery, we can continuously expand the precise traffic pool of buyers' search behavior, and achieve natural keyword rankings from the first three pages to the home page and then to the top of the home page. At the same time, by using the incremental approach of sales weight, Amazon can dynamically identify the listing performance again. The better the performance, the more weight Amazon will give to the listing, and high sales weight can also boost advertising results again.

Please note that Amazon's search ranking algorithm is very complex and involves many factors and variables. To successfully achieve keyword ranking, you need to consider the above strategies and make continuous optimization and improvement. It is recommended that you refer to the relevant guidelines and resources provided by Amazon and develop an effective marketing plan based on your own situation and needs.